Norwegian version
Climate protest. Photo: Garry Knight.

Improving climate journalism, engaging the youth

The Department of Journalism and Media Studies and the research group Media, Environment and Society, are proud to host an international web based conference on how to engage young people by improving the practices of climate journalism.

Registration is now open and the program is ready! The main programme is open and free to watch, and you will find the streaming link below. Register for the conference to receive the zoom links you need  to participate in discussions with the panelists in the main programme, other participants and organisers, and if you want to participate in the closed forums.

We have extended the deadline for submissions of papers, journalistic contributions, workshops and panels to September 10 (see separate call below).

Among the speakers and themes of the Conference, we are very proud to announce:

Our research group is partner of the Media Climate network, which will present findings from their interviews with leading school strikers/youth activists in more than 20 countries. The conference is open to journalists and editors who are attempting to “turn things around” for climate journalism (see separate call below) as well as engaged youth themselves.

We invite scholarly papers, in particular, on the development of climate journalism and/or journalism/communication around youth engagement in the climate crisis. Taking the special global virus situation into consideration, we also invite papers addressing this issue, by linking it to the practices of climate journalism. 

Organizing commitee

The organizing commitee consists of Ingerid Salvesen, Dagny Stuedahl, Anne Hege Simonsen, Ingrid Fadnes, Andreas Ytterstad, Elisabeth Eide, Marianne Takle and James Painter ( in partnership with Media Climate Network (

Contact us

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    • Final programme

      Thursday 8 October

      Pilestredet 46, ATHENE 1&2 (capacity: 64)

      Register for conference and all the sessions ( 

      Follow the stream on YouTube (

      08.45 Opening


      • Nathalie Hyde-Clarke, Head of department of Journalism and Media Studies at OsloMet
      • Andreas Ytterstad, Head of the research group Media, Environment and Society at OsloMet

      09.00 - 10.30 

      How can and do we cover climate change? How we developed a strategy for covering climate change and implemented it in our newsroom. 

      • Nisha Kapur, Head of Sustainability working group - BBC News
      • Joisie Verghese, Head of Young Reporter - BBC News
      • Astrid Rommetveit, Project leader Climate - NRK


      10.45 - 11.45

      Visualising Climate Change.

      How can newsrooms or journalists better and more effectively visualize their climate change stories? Combining insights from international scholarly work and discussions with media companies, the organization Climate Visuals provides a guide and some principles for a more diverse, relatable and compelling visual language for climate change - and how it can be implemented in your newsroom.

      • Toby Smith, Visuals and Media Programme Lead, Climate Visuals

      11.45 - 12.15: Lunch

      12.15- 12.45

      Don't trust anyone over 20.

      Helsinki youth collective presenting best practices in engaging youth in climate journalism

      • Hanna Nikkanen, visiting professor of journalism University of Tampere 2017
      • and the Hyvän sään aikana collective: Elli Harju, Ella Kiviniemi, Minea Koskinen, Kaisa Uusitalo.


      Dear young strikers – we see you but we don’t hear you.

      How school-strikers are presented by the media in Norway & Australia.

      • Andreas Randøy, Nature and Youth 
      • Ketan Joshi, science communicator


      Youth and Schoolstrikes world-wide: Report from a MediaClimate project.

      Media Climate Network.

      • Elisabeth Eide, professor in Journalism, OsloMet
      • Risto Kunelius, professor of journalism, University of Helsinki

      14.45 - 15.45

      Media reciprocity and youth environmental involvement: Engaging in meaningful messaging and change.

      • Robert Gutsche, editor of Journalism Practice Special Issue on Climate Change, Lancaster University 

      Creative (Climate) Communications: Productive Pathways for Science, Policy & Society.

      • Maxwell Boykoff, Director, Environmental Studies Fellow, Cooperative Institute for Research in Environmental Sciences (CIRES), Professor, University of Colorado Boulder, Traditional territories of the Ute, Cheyenne and Arapaho Nations.


      Friday 9 October.

      Pilestredet 46, Athene 1&2, OsloMet.

      Follow the stream on YouTube (

      Webinar (Norwegian) - register to get Zoom-link (

      09.00 - 10.00

      Webinar: How journalists and researchers can make use of the biggest database on environmental and climate crisis in Norway: Learning the tools.

      Workshop with Miljødirektoratet (Norwegian).

      10.15 - 11.00

      Panel discussion (stream).

      How can Norwegian journalism confront the Norwegian oil and climate dilemma?

      For a serious engagement with young people, climate journalism needs to talk about oil. Both historically and now with the COVID 19 crisis, oil is simultaneously seen as a guarantor of the welfare state, and the main culprit of runaway global warming. Journalists are increasingly aware of this dilemma, but how can they confront it? 

      • Tzeporah Berman, Canada  
      • Jannik Linbæk, Equinor
      • Geir Ramnefjell, Dagbladet
      • Tone Tveøy Strøm-Gundersen, Aftenposten
      • Moderator: Ingerid Salvesen

      11.15 - 11.30 (stream)

      What climate journalism and research do we need now?

      • James Painter, Research Associate at the Reuters Institute for the Study of Journalism

      11.30 - 11.45

      Closing remarks.

      • Andreas Ytterstad

      11.45 - 12.30: Lunch

      12.30 - 16.00

      Workshops and Paper Sessions (parallel tracks).

      Pitch forum (in Norwegian) Athene 1&2 (closed forum)


      Klima og fortellergrep.

      Ved Eva Fretheim. Journalist i Moss Avis, hvor hun blant annet har ansvar for saker om klima, natur og miljø. I sin master i journalistikk på OsloMet har hun undersøkt hvordan fortellergrep kan brukes på ulike måter i klimajournalistikken.

      Pitch forum

      Grupper på 3 presenterer sin pitch, fem minutter pr. Prosjekt + 15 minutter til kommentarer. 

      • Ekspertpanel journalistikk: Eva Fretheim, Ingerid Salvesen, Frode Frøyland 
      • Ekspertpanel forskningsartikler: Roy Krøvel, Marianne Takle, Kristin Skare Orgeret 


      Paper Sessions (Zoom). Register to get Zoom link ( 

      • Moderators: Dagny Stuedahl & Ingrid Fadnes


      Skeptical Scientists and Journalists as Activists - Part One: 1959-1988 – The first 30 Years of "Greenhouse effect" in Norwegian Newspapers. 

      • Lars Sandved Dalen


      Journalism and Historical Reconstruction. The Case of the Environmental Crisis Exhibition “And After Us” from 1969.

      • Beata Labuhn


      Contesting the narrative of sinking strangers.

      • Elida Høeg




      The arguments of a generationYoung climate activists and the media IAMCR 2020.

      • Elisabeth Eide and Risto Kunelius.


      Children and adolescents' representations of climate change.

      • Katharine Lee


      Influences of the School Strike movement on climate-related reporting: Journalist perspectives from New Zealand.

      • Áine Kelly-Costello




      The Greta Effect: An Analysis of Environmental Role Model Stories on Twitter during the Youth Climate March.

      • Nicole O'Donnell and Jeanine Guidry


      The Last Straw: Advertising Effects on Perception of Single-Use Plastic Straws.

      • Susan Grantham and Kathryn Henchy



      Journalistic Pratice (Zoom)

      Register to get Zoom link (

      • Moderator: Anne Hege Simonsen


      A Visual Turn in Climate Protest Images.

      • Sylvia Hayes


      How to visualize climate change? The role of data journalism and new journalistic formats in climate change coverage.

      • Jakob Kaufmann


      Indigeniality and the great relocalization - layers for ecological communication ethics.

      • Torsten Schäfer


      Sustainable journalism.

      • Jasmin Spreer



      Discussion group (Zoom)

      Register to get Zoom link (


      The oil worker in Norwegian media, to the rescue of oil, the climate, or both?

      • Andreas Ytterstad

      “The oil worker” in conjunction with “climate change” in Norwegian media.

      • Gøril Borgen Eide

      Corona crisis and Norway’s green transition:A narrative analysis of the media debate of a “crisis package” for the oil industry.

      • Camilla Houeland

      Work, Labour and Greening the Economy How the climate debate has changed perceptions of the oil worker in the media: Perceptions from oil workers themselves.

      • Vivian Prize 

      The media discourse on oil and climate change in US media & the oil workers in California.

    Call for Papers

    • Context

      The media has failed to create public awareness, but homo sapiens have not yet failed. Yes, we are failing but there is still time to turn everything around. We can still fix this. We still have everything in our own hands – Greta Thunberg

      Greta Thunberg’s sweep at the media in Davos, 2018 (, already seems a bit outdated. After the school strikes in 2019 there is more public awareness, and many countries have declared climate crisis. Some polls and reports suggested that media coverage of climate change in 2019 grew and improved (, contributing to a change of public opinion. Those reports came before the COVID 19 crisis began in earnest.

      In March 2020, there was a global drop of 36 per cent from February in media attention to global warming and climate change (, although quite a few media compared the rapidity of government measures facing the virus with the slowness in their climate mitigation.

      Notwithstanding such fluctuations, there can be little doubt that many media outlets, from niche media to mainstream legacy media including public service broadcasting, are making concerted efforts to improve their climate journalism. Many do so while simultaneously trying to approach “hard-to-reach” younger audiences. 

      In its 2018 strategy for “Greener Broadcasting”, the BBC not only aims to inform about environmental issues, but to inspire audiences “to take action to reduce their own impacts and create positive change.” On Earth Day 2019, Colombia Journalism Review, together with newspaper The Nation in the US, suggested several ways to improve climate journalism, one of which was Don’t blame the audience, and listen to the kids” (

    • Suggested contributions on improving climate journalism, engaging the youth

      We welcome contributions on how to improve climate journalism in various respects. This list is suggestive, but we are open to other ideas as well!

      • How do climate journalists involve young people themselves, on both legacy and digital media platforms, in the development of climate journalism in times of emergency?
      • How do climate journalism link the climate crisis to the COVID 19 pandemic?
      • How can climate journalism strengthen and innovate its storytelling and genre repertoire to gain a wider (and younger) audience?
      • How can the skills of climate journalism make a difference, by way of visualization, developments in data journalism? 
      • How does climate journalism represent climate change as a dimension of other issues: ecological, social, medical (corona), economic, ethical, etc.
      • The increasing risks involved for journalists in many countries, when they report on climate change and other environmental issues.
      • How can climate journalism link the climate crisis to people’s livelihood and everyday experiences?
      • How roles and professional norms change (or not) as climate journalism sets out to be (more) engaging, and how do media reorganize their newsrooms and train their journalists on climate change?
      • How does climate journalism work with issues of climate justice (north and south, gender based, generational etc)?
    • Contributions focusing on youth engagement

      We also want to reserve particular slots for contributions focusing on youth engagement. Here, the broader fields of climate communication and youth engagement research ( will be relevant. Themes here are again not restricted to this short list, but we welcome contributions on: 

      • The balance of “hope” and “panic” in climate communication with young people.
      • Young people as co-producers of climate journalism.
      • The ascriptions of agency and responsibility in climate communication with young people.
      • The generational issue: differences and similarities between climate communication with young people and other groups in society.
    • Contributions on climate journalism experiences and good practices

      Faced with present day’s climate crisis, journalists often find themselves between two opposite positions: hope or despair. However, is it either or? We welcome practicing journalists to discuss and present their ideas, thoughts and work experiences concerning climate journalism. This call includes independent journalists, journalist collectives, collaborations between scholars and journalists, media institutions, cross-border collaborations and local journalism. 

      On a global level, journalists struggle with many of the same issues, and sometimes the same topics. Some examples: How do we report on huge disasters like the burning forests in the Amazon and Australia? How do we report on the loss of species, the rising sea level and the disappearance of habitats? How do we deal with urbanization and other forms of climate related migration? How do we report on future scenarios and solutions? How do journalist initiatives relate to the growing youth demands and uprisings?

      We encourage journalists to share projects, ideas and initiatives at our conference. We want the conference to be a hub for discussions that may advance conversations about the multiple dimensions of climate change and the role and possibilities for journalism. The aim of the Conference is to allow journalists to meet and engage with scholars and young people in discussions about the directions of climate and environmental journalism. We welcome a variety of projects, such as examples of good storytelling, insights and methods from working in this field, new ways of organizing the workflow to accommodate new challenges, and inspiring ways in which to build competence and knowledge among the work force. 

      We welcome contributions on how to work on climate journalism in various respects. This list is suggestive, and we are open to other ideas as well: 

      • the climate crisis and the COVID 19 crisis, similarities, differences and links between crisis coverage
      • visualization 
      • storytelling 
      • journalistic projects reaching out to young people
      • experiences with in-house journalistic training and experiences on re-organizing teams, making for instance specific climate-editors 
      • investigative journalism and methods
      • how to engage audiences in questions of climate change
    • Call for workshops and panels

      We want to make our first Conference on Climate Journalism into a hub for scholars, journalists and engaged youth, facilitating a variety of discussions. So we encourage proposals for panels and workshops from academic researchers, research projects, journalists, environmental youth organizations and climate networks alike (both academic, journalistic and mixed).

      We welcome cutting edge panels in all areas related to climate, environmental issues, journalism, and in particular involving (or organized by) youth and the school strikes and their demands for climate action.

      We welcome different types of sessions such as debates, roundtables, workshops and other non-conventional formats. We encourage panels that are well balanced, mixed and multidisciplinary, geographically and gender diverse.

    • Deadline and submission form

      The deadline for abstract is September 10th 2020. 

      Submit abstract (