Over the past five to ten years, climate change has evolved from a public debate topic to a pervasive societal dimension. Nonetheless, the link between climate change and the Norwegian oil and gas industry is seldom explicitly stated. Discussions about a green shift are often framed in national economic terms rather than global ecological ones.
This project examines factors contributing to this disconnect, focusing on journalistic norms, routines, and responsibilities. It also introduces a new conceptual framework for studying climate change in the media, capturing how narrators connect or disconnect climate and oil, and how new narratives emerge.
Key findings reveal that journalism's ability to highlight the climate-oil connection in Norway is limited due to oil industry hegemony and journalistic norms and routines. Nonetheless, there is potential in journalistic storytelling that explores diverse futures and pasts, moving beyond the "Norwegian oil adventure" narrative.