Norwegian version

Entrepreneurship, innovation and design in media (MEID)

This research groups concentrates their research on media start-ups and innovation in a media environment typified by rapid changes in technology, stakeholders, markets and media usage.

From 2013, the Norwegian government's qualification framework for higher education requires that all three levels (BA, MA and PhD) must ensure competencies in entrepreneurship and innovation. The research focus of MIED is therefore an important government priority in higher education and research. It is no coincidence that innovation, along with learning and diversity, are the three core values of OsloMet – Oslo Metropolitan University. Entrepreneurship and innovation feature also prominently in OsloMet's Strategy 2024.

Heads of research group

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  • Members

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    • More about the research group

      There is a vast corpus of literature dedicated to entrepreneurship and innovation. Today, the media landscapes and the entire communication sectors in most countries are typified by rapid and largely technology-driven changes, new stakeholders and markets, the emergence of new professions and roles, as well as new media usage preferences. The anthology R. Vaagan & J. Barland (Eds.) (2015) Entreprenørskap og ledelse i media analyzed these developments in 19 articles by 24 authors from most tertiary-level media programs in Norway. As shown by Westlund & Krumsvik (2014) and Vaagan (2015), research in MEID is strongly linked with our educational programs, as well as with the labour market. The next phase in our strategy is internationalization, to apply for further financing from the EU, to improve our publishing and thereby strengthen member competencies. 

      The most important international R&D project so far that MEID is involved in is the European Media Cloud Campus (EMCC) 2015-17. This was an Erasmus+ funded strategic partnership between media programs in Germany, the Netherlands, Turkey, Denmark and Norway. Through 20 workshops in partner countries (4 at OsloMet), students and staff created an innovative environment for creative content production across languages and cultures. Together with German, Finnish, American, Turkish and Danish partners, MEID submitted in March 2018 a new Erasmus + application: VICTOR (Virtual Reality in Communication Learning Organizations).

      Building on EMCC, this project explores VR/MR/AR/360 technology and immersive user experiences. MEID is also involved in an application to the EU program HERA Public Spaces: Culture and Integration in Europe with several new partners, for instance Universitat Rovira i Virgili, Tarragona, Spain and The University of Sussex, UK. Additionally, MEID also collaborates with other units at OsloMet, including The Faculty of Health Sciences in a FRIPRO application about diabetes 2 to The Norwegian Research Council in April 2018, in which MEID is handling the information campaign. Internationally, MEID also works with The International Association for Intercultural Communication Studies (IAICS) where R. W. Vaagan is President 2017-19.

    • Theory and methodology

      MEID members largely draw on analytical frameworks linked with theories of agenda setting, framing, visual communication, media usage preferences, diffusion of innovation, networks, viral marketing and cultivation. Methodologies embrace both quantitative techniques (data sets, surveys, trend analysis) as well as qualitative techniques (content analysis, interviews, observation).

    • Selected publications

      Rinsdorf, L., Leighton, R. & Vaagan, R.W. (2018) “Teaching Journalism in a Virtual and Cross-border Learning Environment: Opportunities, Challenges, and Didactical Implications” (forthcoming).

      Toset, A.S., Coma, J.F. & Vaagan, R.W. (2018) “Implications of applying social support theory in social media in the field of chronic diseases: a systematic review” (submitted April 2018 to International Journal of Health Services )

      Pashevich, E. & Vaagan, R. (2018). “Introducing automated journalism in Norwegian newsrooms” (under peer review in Javnost – The Public )

      Bothner-By, A.R. & Vaagan, R.W. (2018) “Museums as integrators in plural societies” (forthcoming)

      Moerlie, C. & Vaagan, R.W. (2018). “Diversity and media in the Netherlands and Norway”, (in press, Intercultural Communication Studies  2018, Vol. 26, 1

      Vaagan, R.W. (2017) “Intercultural Communication and Globalization”, Intercultural Communication Studies  2017 (2) 1-6

      Krumsvik, A. H., Pedersen, P. E., and Kvale, K.  (2017). ”Market Structure and Media Innovation Policies in Norway.” In H. van Kranenburg (Ed.).  Innovation Policies in the European News and Media Industry: A Comparative Study (pp. 167-179). Berlin: Springer.

      Krumsvik, A. H. & Ots, M. (2016). ”What is Nordic Media Business Research? An analysis of major research outlets.” Nordicom Information, 38 (1) 8-11.

      Rinsdorf, L., Kirklar A., Christensen, N., Nina, N. & Vaagan, R. (2016). ”The European Media Cloud Campus (EMCC) Project”. Intercultural Communication Studies, 25 (1) 243-257. In: R. Vaagan (Ed.) (2016). Communication Across Cultures, Time and Space . Intercultural Communication Studies, 25 (3) 1:

      Vaagan, R.W. (2016). “Communication Across Cultures, Time and Space.” (pp.1-16). In R. W. Vaagan (Ed.) Communication across Cultures, Time and Space. A Festschrift in Honor of Professor Robert N. St. Clair, President, IAICS, 2013-2015.  Special issue of  Intercultural Communication Studies , 2016 (25) 1:

      Rinsdorf, Lars; Kühnle, Boris (2015): Erfolgsfaktoren von Medienquartieren. In: Pagel, Sven (Hg.): Schnittstellen (in) der Medienökonomie. Baden Baden (Nomos) S. 45 - 59.

      Rinsdorf, Lars; Sandhu, Swaran (2015): Learning to Disrupt the Status Quo. In: Communication Director Nr.1 S. 60 - 63.

      Vaagan, R. & Barland, J. (red.) (2015). Entreprenørskap og ledelse i media.  Cappelen Damm Akademisk.

      Vaagan, R. (2015). Medieskapt. Medier i informasjons- og kommunikasjonssamfunnet . Bergen: Fagbokforlaget.