International Marketing (ØAADM3000)

Bachelor's course
For exchange students

This course concentrates on the essentials of international marketing management.

  • Admission requirements

    Introductory course in Marketing.

  • How to apply

    International exchange students select courses when applying for exchange.

    Application deadline: 15 April.

  • Content


    • international/regional market environment
    • internationalisation theories
    • market selection
    • information systems and market research
    • choice of entry mode
    • strategic alliances
    • establishment of distribution channels
    • pricing and organisation of international marketing activities
  • Course description

    For more information about this course, take a look at the course description (

  • Costs

    There is no semester fee for exchange students.

  • Exam and assessment

    • an individual four-hour written exam counting 60 per cent
    • case analyses (written report and presentation), literature review, activity in class, counting 40 per cent

Questions about this course?

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