This course concentrates on the essentials of international marketing management.
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Admission requirements
Introductory course in Marketing.
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How to apply
International exchange students select courses when applying for exchange.
Application deadline: 15 April.
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Content
Subjects:
- international/regional market environment
- internationalisation theories
- market selection
- information systems and market research
- choice of entry mode
- strategic alliances
- establishment of distribution channels
- pricing and organisation of international marketing activities
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Course description
For more information about this course, take a look at the course description (student.oslomet.no).
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Costs
There is no semester fee for exchange students.
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Exam and assessment
- an individual four-hour written exam counting 60 per cent
- case analyses (written report and presentation), literature review, activity in class, counting 40 per cent
