Strategies in Product Communication

Admission to the Master's programme.

On successful completion of this course students are able to

• use concept mapping to develop an idea into a sustainable product concept
• derive criteria from concepts that are relevant for construction and material choice
• display a willingness to collaborate with external partners
• work as a member of a team to achieve common
• participate in classroom discussions
• manipulate materials skilfully through safe and effective operation of machines and other technical production methods
• construct and refine models, components and products

• Concept development
• Transformation of concepts to physical form
• Product semantics
• Material and visual communication
• Form giving processes
• CSR - Corporate Social Responsibility

The most important teaching and learning methods for this course are individual work, group work, lectures, discussions, tutorials and studio courses.

• One written assignment.
• One group presentation.

Individual or group [1] portfolio examination. The portfolio consists of

• a written assignment describing the product concept
• design process documentation
• a reflection paper

The examination result can be appealed against.

No restrictions.

A grading scale of A (highest) to F (lowest) where A to E is a pass grade and F is a fail grade.

Two internal. External examiner is used periodically

[1] On a professional basis, students may apply to sit the examination group. Applications should be submitted lecturer/person with course responsibility at the start of the course.