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Karl Joachim Breunig

Karl Joachim Breunig

Job title
  • Professor
Visiting address
  • Pilestredet 35, 0166 Oslo
  • Office number: PE536
Phone
  • Office: +47 672 38 265
E-mail
  • karl.joachim.breunig@oslomet.no
Affiliation

About

Karl Joachim Breunig is a Full Professor of Strategy at Oslo Business School (since 2015). Prof. Breunig’s research concentrates on the interception of strategy- and innovation theory, involving topics such as service- and business model innovation, entrepreneurship, as well as digitalization in knowledge intensive firms. He received his Ph.D. in Strategic Management from BI Norwegian Business School and holds a MSc from London School of Economics. His PhD dissertation, addressing the effects of social networks on dynamic capabilities, received the Hedlund-award 2012-2014. Breunig have had research visits at Stanford University (2015), University of Oxford (2022) and Harvard University (2024), held an adjunct position (Professor II) at NTNU- Norwegian University of Science and Technology (2016-18) and at OsloMet previously headed the research group DISCO-Digital Innovation and Strategic Competence in Organizations (2017-23) as well as the PhD profile BIG- Business Administration, Innovation and Governance (2021-23).

Field of study

Strategy   Organisational learning   Entrepreneurship   Knowledge organizations   Strategic leadership   Innovation management   Service Innovation   Digital innovation

Research groups

Publications and research

Scientific publications

Tsoi, Chi Hang ; Breunig, Karl Joachim (2025). Reimagining Business Educators: Leveraging Generative AI for Enhanced Teaching. Proceedings of the European Conference on Management, Leadership and Governance (ECMLG). Vol. 21.
https://doi.org/10.34190/ecmlg.21.1.4079

Brunner, Pauline; Breunig, Karl Joachim (2025). Entrepreneurship information access dynamics: A Comparative Study of University Entrepreneurial Ecosystems of France and Norway. LUT Scientific and Expertise Publications - Tutkimusraportit.
https://hdl.handle.net/11250/4428733

Strønen, Fred H. ; Breunig, Karl Joachim (2024). Introduction to the Special Issue: Digital Transformation in an Uncertain Time. Beta – Scandinavian Journal of Business Research. Vol. 37.
https://doi.org/10.18261/beta.37.1.6

Jøranli, Ingvild; Breunig, Karl Joachim (2024). Unlocking data’s potential: navigating the challenges of data-driven innovation for start-ups. Measuring Business Excellence. Vol. 28.
https://doi.org/10.1108/MBE-02-2024-0022

Mikkelsen, Kristian Hilmar; Breunig, Karl Joachim (2024). Distinguishing Innovation Portfolio Configurations in the Knowledge-Intensive Organization. LUT Scientific and Expertise Publications - Tutkimusraportit. Vol. 34.
https://hdl.handle.net/11250/3173950

Laudien, Sven M.; Heinrichs, Bettina; Prexl, Katja-Maria ; Breunig, Karl Joachim (2024). Veganism as Factor Influencing the Diffusion of Nourishing Cosmetics Products. LUT Scientific and Expertise Publications - Tutkimusraportit.
https://hdl.handle.net/11250/5046038

Aas, Tor Helge; Breunig, Karl Joachim ; Hellström, Magnus Mikael; Hydle, Katja Maria (2024). A process perspective on the micro-level of servitization stages. LUT Scientific and Expertise Publications - Tutkimusraportit.
https://hdl.handle.net/11250/3211976

Mikkelsen, Kristian Hilmar; Breunig, Karl Joachim (2023). Emerging Challenges in Innovation Portfolio Management: The Nordic Case. Bitran, Iain; Bitetti, Leandro; Conn, Steffen; Fishburn, Jessica; Huizingh, Eelko; Ritala, Paavo (Ed.). Innovation and Circular Economy, Proceedings of XXXIV ISPIM Innovation Conference, held in Ljubljana, Slovenia on 04 June to 07 June 2023. ISPIM Lappeenranta University of Technology Press.
https://hdl.handle.net/11250/3118809

Ngo, Tina; Breunig, Karl Joachim (2023). A bibliometric analysis deconstructing research on how cognitive technologies affects man-machine collaboration. Proceedings of the European Conference on Knowledge Management. Vol. 24.
https://doi.org/10.34190/eckm.24.2.1345

Aas, Tor Helge; Breunig, Karl Joachim ; Hellström, Magnus Mikael; Hydle, Katja Maria (2023). ORGANISING DEVELOPMENT PROCESSES: THE CASE OF PRODUCT-SERVICE SYSTEMS. International Journal of Innovation Management.
https://doi.org/10.1142/S1363919623500305



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These publications are obtained from Norwegian Research Information Repository. The list may be incomplete.

Research reports

Breunig, Karl Joachim ; Hydle, Katja Maria ; Hellström, Magnus Mikael; Aas, Tor Helge (2019). Servation prosjektet: Tjenestefisering i GCE Node, delrapport MacGregor. 23 p. GCE Node.
https://hdl.handle.net/11250/4585785

Hellström, Magnus Mikael; Aas, Tor Helge; Breunig, Karl Joachim ; Hydle, Katja Maria (2019). Servation prosjektet: Tjenestefisering i GCE Node, delrapport Fenner Mandals. 24 p. GCE Node.
https://hdl.handle.net/11250/4561246

Hydle, Katja Maria ; Breunig, Karl Joachim ; Aas, Tor Helge; Hellström, Magnus Mikael (2019). Servation prosjektet: Tjenestefisering i GCE Node, delrapport Nymo. 27 p. GCE Node.
https://hdl.handle.net/11250/3250735

Aas, Tor Helge; Hellström, Magnus Mikael; Hydle, Katja Maria ; Breunig, Karl Joachim (2019). Servation prosjektet: Tjenestefisering i GCE Node, delrapport MHWirth. 28 p. GCE Node.
https://hdl.handle.net/11250/4813411

Skjølsvik, Tale ; Breunig, Karl Joachim (2018). Digitalisering i norsk advokatbransje. Forum for de store, Advokatforeningen. 48 p. Konsultia.
https://hdl.handle.net/11250/4626171

Skjølsvik, Tale ; Breunig, Karl Joachim (2015). Fremtidens fagforening: Analyse av makrotrender som underlag for Naturviternes strategiprosess. 55 p. Naturviterne.
https://hdl.handle.net/11250/4473944

Breunig, Karl Joachim ; Kvålshaugen, Ragnhild (2013). Realizing reticulation: A comparative study of capability dynamics in two international professional service firms over 10 years. ISBN: 9788282470827. 283 p. Handelshøyskolen BI.
https://hdl.handle.net/11250/3678382

Ülle, Pärl; Roberts, Hanno; Breunig, Karl Joachim ; Lääts, Kertu (2013). Network orchestration in open innovation business models (OIBM): the case of Norwegian and Estonian organizations. 31 p. Estonian Business School.
https://hdl.handle.net/11250/5161538

Aas, Tor Helge; Breunig, Karl Joachim ; Hydle, Katja Maria (2012). Service Innovation Best Practices: A qualitative exploration of five scale intensive service firms. Delivery for WP4 the Center for Service innovation. 15 p. CSI SFI NHH.
https://hdl.handle.net/11250/4446455

Breunig, Karl Joachim ; Hydle, Katja Maria ; Klitzing, Helge (2012). CONNOVATION: Co-produced Innovations through resource mobilization in B2B networks. 15 p. SINTEF AS.
https://hdl.handle.net/11250/4847027



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These publications are obtained from Norwegian Research Information Repository. The list may be incomplete.

Dissemination

Brunner, Pauline; Breunig, Karl Joachim (2025). Entrepreneurship information access dynamics: A Comparative Study of University Entrepreneurial Ecosystems of France and Norway. ISPIM Connects Cape Town. ISPIM.
https://hdl.handle.net/11250/3333279

Breunig, Karl Joachim (2024). Reviewing existing research and literature through bibliometric analysis. Methods course for PhD students at Oulu Business School . Oulu University.
https://hdl.handle.net/11250/5064586

Breunig, Karl Joachim (2024). A process perspective on the micro-level of servitization stages: The case of manufacturing firms in the global maritime energy sector. ISPIM Connects Porto Alegre – Social Innovation and Impact in the Global South.
https://hdl.handle.net/11250/3676461

Breunig, Karl Joachim (2024). The Innovation-strategy link. Scancor seminar at Weatherhead at Harvard University. Weatherhead Center at Harvard University.
https://hdl.handle.net/11250/3658505

Breunig, Karl Joachim (2024). Early-stage transformation from product- to service-oriented business models: The case of manufacturing firms in the maritime energy sector. Scancor seminar at Weatherhead at Harvard University. Weatherhead Center at Harvard University.
https://hdl.handle.net/11250/5058631

Breunig, Karl Joachim (2023). Reticulation as a potential concept for extended understanding of capability dynamics. BETA (Bureau d'Economie Théorique et Appliquée) Seminar - University of Strasbourg. University of Strasbourg, Faculté des sciences économiques.
https://hdl.handle.net/11250/5039672

Breunig, Karl Joachim (2023). Cognitive technologies and man-machine collaboration: What are the opportunities and challenges?. 24th European Conference on Knowledge Management - ECKM 2023. ISCTE –Instituto Universitário de Lisboa.
https://hdl.handle.net/11250/3806471

Breunig, Karl Joachim (2023). Bibliometric analysis. Reviewing Existing Research and Literature - University of Oulu. Oulu Business School.
https://hdl.handle.net/11250/3748845

Breunig, Karl Joachim ; Isegran, Henry; Kuvene, Mats (2022). A bibliometric analysis deconstructing research on how digitalisation affects knowledge workers. 23rd European Conference on Knowledge Management (ECKM 2022) . University of Naples Parthenope and University of Naples Fed.
https://hdl.handle.net/11250/5198577

Breunig, Karl Joachim (2022). Strategies for positioning your research. Inaugural BIG PhD seminar. OsloMet.
https://hdl.handle.net/11250/4343895



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These publications are obtained from Norwegian Research Information Repository. The list may be incomplete.
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