Katja-Maria Prexl

Scientific publications

Gonera, Antje; Milford, Anna Birgitte; Prexl, Katja-Maria; Romm, Jonathan; Berget, Ingunn; Varela, Paula (2023). Design-led innovation for more plant-based food: An interdisciplinary approach to more consumer-centric product development. International Journal of Food Design.
https://doi.org/10.1386/ijfd_00057_1

Gonera, Antje; Svanes, Erik; Bugge, Annechen Bahr; Hatlebakk, Malin Myrset; Prexl, Katja-Maria; Ueland, Øydis (2021). Moving Consumers along the Innovation Adoption Curve: A New Approach to Accelerate the Shift toward a More Sustainable Diet. Sustainability. Vol. 13.
https://doi.org/10.3390/su13084477

Prexl, Katja-Maria; Gonera, Antje (2021). Understanding new corporate innovation strategies: Hybrid high-involvement approaches and the increasing importance of individual absorptive capacity. 27 p. International Journal of Entrepreneurship and Innovation Management. Vol. 25.
https://doi.org/10.1504/IJEIM.2021.119199

Prexl, Katja-Maria; Hubert, Marco; Hubert, Mirja; Gonera, Antje (2020). EXPLORING THE INDIVIDUAL: AN EMPIRICAL INVESTIGATION OF INTERRELATIONSHIPS BETWEEN DIMENSIONS OF ABSORPTIVE CAPACITY. International Journal of Innovation Management. Vol. 24.
https://doi.org/10.1142/S1363919620500772

Prexl, Katja-Maria; Hubert, Marco; Beck, Susanne; Heiden, Christian; Prugl, Reinhard (2019). Identifying and analysing the drivers of heterogeneity among ecosystem builder accelerators. R&D Management. Vol. 49.
https://doi.org/10.1111/radm.12352

Prexl, Katja-Maria (2019). The intrapreneurship reactor: how to enable a start-up culture in corporations. E & I. Elektrotechnik und Informationstechnik. Vol. 136.
https://doi.org/10.1007/s00502-019-0727-7

Prexl, Katja-Maria (2019). Hybrid High-Involvement in Marketing and Communication: How to Enable a Start-up Culture in Corporations to Enhance Innovation. Transfer Zeitschrift für Kommunikation und Markenmanagement. Vol. 65.
http://hdl.handle.net/11250/2616662

Gonera, Antje; Prexl, Katja-Maria (2019). Increasing Openness in Industry-Academia Collaboration through Cocreation and experience-based Working. WOIC, 2019 (Ed.). 6th Annual World Open Innovation Conference. University of California Press.

Research reports

Prexl, Katja-Maria; Gonera, Antje (2020). Four Plausible Futures of Food. Navigating the future for sustainable and healthy plant-based protein in Norway: A scenario approach. ISBN: 978-82-8296-628-3. 47 p. Nofima AS.
https://hdl.handle.net/11250/2652109

Prexl, Katja-Maria (2018). Exploring corporate engagement activities in innovation and the empirical evidence of individual capabilities for new knowledge and innovation. 169 p. Katja-Maria Prexl.

Dissemination

Prexl, Katja-Maria; Gonera, Antje (2020). Ser for seg norsk matforsyning om 20 år.

Gonera, Antje; Prexl, Katja-Maria (2020). Slik ser forskerne for seg matforsyningen i 2040.

Gonera, Antje; Prexl, Katja-Maria (2020). Forskere ser for seg norsk matforsyning om 20 år.

Gonera, Antje; Prexl, Katja-Maria (2019). Forskning som gjør matbransjen mer innovativt.

Gonera, Antje; Prexl, Katja-Maria (2019). Ti norske forbrukertyper skal hjelpe matprodusentene.

Prexl, Katja-Maria; Gonera, Antje (2019). Hipster, athlete, or vegan activist? ‘Personas’ developed in Norway to help food brands think like consumers.

Gonera, Antje; Prexl, Katja-Maria (2019). How personas can help the Norwegian industry create sustainable food products.

Gonera, Antje; Prexl, Katja-Maria (2019). Hjelper produsenter å lage bærekraftig mat.

Gonera, Antje; Prexl, Katja-Maria (2019). Hjelper produsenter med å lage bærekraftig mat for framtiden.

Gonera, Antje; Prexl, Katja-Maria (2019). 4 Scenario Films of FoodPro-Future.