Research groups
Publications and research
Scientific publications
Gonera, Antje; Milford, Anna Birgitte; Prexl, Katja-Maria; Romm, Jonathan; Berget, Ingunn; Varela, Paula
(2023).
Design-led innovation for more plant-based food: An interdisciplinary approach to more consumer-centric product development.
International Journal of Food Design.
https://doi.org/10.1386/ijfd_00057_1
Gonera, Antje; Svanes, Erik; Bugge, Annechen Bahr; Hatlebakk, Malin Myrset; Prexl, Katja-Maria; Ueland, Øydis
(2021).
Moving Consumers along the Innovation Adoption Curve: A
New Approach to Accelerate the Shift toward a More
Sustainable Diet.
Sustainability.
Vol. 13.
https://doi.org/10.3390/su13084477
Prexl, Katja-Maria; Gonera, Antje
(2021).
Understanding new corporate innovation strategies: Hybrid high-involvement approaches and the increasing importance of individual absorptive capacity.
27 p.
International Journal of Entrepreneurship and Innovation Management.
Vol. 25.
https://doi.org/10.1504/IJEIM.2021.119199
Prexl, Katja-Maria; Hubert, Marco; Hubert, Mirja; Gonera, Antje
(2020).
EXPLORING THE INDIVIDUAL: AN EMPIRICAL INVESTIGATION OF INTERRELATIONSHIPS BETWEEN DIMENSIONS OF ABSORPTIVE CAPACITY.
International Journal of Innovation Management.
Vol. 24.
https://doi.org/10.1142/S1363919620500772
Prexl, Katja-Maria; Hubert, Marco; Beck, Susanne; Heiden, Christian; Prugl, Reinhard
(2019).
Identifying and analysing the drivers of heterogeneity among ecosystem builder accelerators.
R&D Management.
Vol. 49.
https://doi.org/10.1111/radm.12352
Prexl, Katja-Maria
(2019).
The intrapreneurship reactor: how to enable a start-up culture in corporations.
E & I. Elektrotechnik und Informationstechnik.
Vol. 136.
https://doi.org/10.1007/s00502-019-0727-7
Prexl, Katja-Maria
(2019).
Hybrid High-Involvement in Marketing and Communication: How to Enable a Start-up Culture in Corporations to Enhance Innovation.
Transfer Zeitschrift für Kommunikation und Markenmanagement.
Vol. 65.
http://hdl.handle.net/11250/2616662
Gonera, Antje; Prexl, Katja-Maria (2019). Increasing Openness in Industry-Academia Collaboration through Cocreation and experience-based Working. WOIC, 2019 (Ed.). 6th Annual World Open Innovation Conference. University of California Press.