About
Katja-Maria Prexl is a highly experienced, internationally extremely well-connected academic holding a joint doctorate from Zeppelin University (Germany), Aarhus University (Denmark), and the University of Exeter (UK) as well as a permanent Visiting Professorship in Entrepreneurship e.g. at the mAHS (Germany). In her research she focuses on exploring personal absorptive capacity and innovation within business contexts as well as understanding the process of entrepreneurial failure. Besides, is also an expert for circularity-related topics. In addition, Katja-Maria has extensive practical experience managing international startups and firms where she excels in fusing scientific insights with practical business strategies.
Bridging science and business to co-create the future!
Research groups
Publications and research
Scientific publications
Laudien, Sven M.; Heinrichs, Bettina; Prexl, Katja-Maria ; Breunig, Karl Joachim (2024). Veganism as Factor Influencing the Diffusion of Nourishing Cosmetics Products. LUT Scientific and Expertise Publications - Tutkimusraportit.
Gonera, Antje; Milford, Anna Birgitte;
Prexl, Katja-Maria
; Berget, Ingunn; Varela-Tomasco, Paula Alejandra
(2023).
Design-led innovation for more plant-based food: An interdisciplinary approach to more consumer-centric product development.
International Journal of Food Design.
https://doi.org/10.1386/ijfd_00057_1
Gonera, Antje; Milford, Anna Birgitte;
Prexl, Katja-Maria
; Romm, Jonathan; Berget, Ingunn; Varela, Paula
(2023).
Design-led innovation for more plant-based food: An interdisciplinary approach to more consumer-centric product development.
27 p.
International Journal of Food Design.
Vol. 9.
https://doi.org/10.1386/ijfd_00057_1
Gonera, Antje; Svanes, Erik;
Bugge, Annechen Bahr
; Hatlebakk, Malin Myrset;
Prexl, Katja-Maria
; Ueland, Øydis
(2021).
Moving Consumers along the Innovation Adoption Curve: A
New Approach to Accelerate the Shift toward a More
Sustainable Diet.
Sustainability.
Vol. 13.
https://doi.org/10.3390/su13084477
Prexl, Katja-Maria
; Gonera, Antje
(2021).
Understanding new corporate innovation strategies: Hybrid high-involvement approaches and the increasing importance of individual absorptive capacity.
27 p.
International Journal of Entrepreneurship and Innovation Management.
Vol. 25.
https://doi.org/10.1504/IJEIM.2021.119199
Prexl, Katja-Maria
; Hubert, Marco; Hubert, Mirja; Gonera, Antje
(2020).
EXPLORING THE INDIVIDUAL: AN EMPIRICAL INVESTIGATION OF INTERRELATIONSHIPS BETWEEN DIMENSIONS OF ABSORPTIVE CAPACITY.
International Journal of Innovation Management.
Vol. 24.
https://doi.org/10.1142/S1363919620500772
Gonera, Antje; Prexl, Katja-Maria (2019). Increasing Openness in Industry-Academia Collaboration through Cocreation and experience-based Working. WOIC, 2019 (Ed.). 6th Annual World Open Innovation Conference. University of California Press.
Prexl, Katja-Maria
(2019).
Hybrid High-Involvement in Marketing and Communication: How to Enable a Start-up Culture in Corporations to Enhance Innovation.
Transfer Zeitschrift für Kommunikation und Markenmanagement.
Vol. 65.
http://hdl.handle.net/11250/2616662
Prexl, Katja-Maria
(2019).
The intrapreneurship reactor: how to enable a start-up culture in corporations.
E & I. Elektrotechnik und Informationstechnik.
Vol. 136.
https://doi.org/10.1007/s00502-019-0727-7
Prexl, Katja-Maria
; Hubert, Marco; Beck, Susanne; Heiden, Christian; Prugl, Reinhard
(2019).
Identifying and analysing the drivers of heterogeneity among ecosystem builder accelerators.
R&D Management.
Vol. 49.
https://doi.org/10.1111/radm.12352
