Norwegian version
portrait photo of Jorge Jensen

Jorge Jensen is appointed new director at SIFO

Jensen comes from the position of Director of Expertise at the Consumer Council of Norway.

The board of the Center for Welfare and Labor Research at OsloMet has appointed Jorge B. Jensen as the new director of the Consumption Research Norway (SIFO). Jensen (56) is a sociologist from NTNU in Trondheim and comes from the position of Director of Expertise at the Consumer Council. For several years, he has been a prominent spokesperson for a more knowledge-based and active consumer policy, and he has extensive experience in both national and international management and networking.

"Consumption research has been a central part of my professional life for a long time, and I am greatly looking forward to taking on the work of leading such a reputable institution as SIFO," says Jensen.

"I am grateful for the opportunity to step into the role of institute director."

Jensen takes over from Eivind Jacobsen, who has held the director position for eight years.

Continuing SIFO's societal mission

The leader of the Center for Welfare and Labor Research, Kåre Hagen, is also pleased with the board's decision.

"Jensen's extensive experience in consumer policy and familiarity with the knowledge needs in the field make him exceptionally well-suited not only to continue SIFO's societal mission but also to contribute to bringing more knowledge about consumers' situations and the role of households into the professional education at OsloMet," says Hagen.

A great responsibility

"SIFO is at the forefront of consumption research, both nationally and internationally. The excellent work done at SIFO every day contributes to OsloMet being a leader in research-based knowledge for the welfare society. "

"As institute director, I will ensure the status that the institute has built up over several decades, and it is a great responsibility," says Jensen.

"I will take the time to get to know the staff even better and all the exciting projects happening on so many fronts in the organization."


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Published: 08/12/2023 | Kjersti Lassen