Brands, Branding and Marketing: Communication Trends and Strategies (MEDK4400)

The target groups for this course are master's students of communication and media, or related fields from our partner institutions.

International exchange students select courses when applying for exchange.

Application deadline: 1 October.

• Understanding how branding and marketing theories and strategies affect individuals and communities within and between societies.
• Identifying relevant media and communication materials and analyzing cases to evaluate the effectiveness of branding and marketing strategies.
• Independently sourcing literature and tools to design alternative or improved strategies tailored to organizational needs and target audiences. 
• Assessing the strengths and limitations of brands and campaigns; conceptualizing, testing, and evaluating strategies to demonstrate applicability, credibility, and potential impact in specific contexts.

Lectures, practical exercises and peer presentations.

The course has a student-centred approach with an emphasis on inquiry-based learning.

Note that all classes in this course are compulsory. The minimum attendance requirement is 80%.

For more information about this course, take a look at the course description (student.oslomet.no).

There is no semester fee for exchange students.

The following coursework requirements must have been approved in order for the student to take the exam:

1. Analysis of chosen brand/campaign/organisation (max. 3000 words)
2. Class presentation of ‘My Own Campaign’ (5-10 minutes) 

The final exam in the course is a portfolio with two parts. It is possible to submit the portfolio as an individual or as a group of 2:

1. A course paper on ‘My Own Campaign’ based on the template and instructions received in the course (max. 4000 words).
2. A ‘mock-up’ or model of a media or communication output for ‘My Own Campaign’.