About
Adrian Peretz is an Associate Professor of Marketing at the Oslo Business School, OsloMet. Peretz holds a PhD in Marketing from the Norwegian School of Economics and an MBA from Columbia Business School. Peretz’z expertise lies in general marketing strategy, brand management, and consumer psychology. His research has been published in among others: Journal of Brand Management and Advances in Consumer Research. Peretz has co-authored textbooks on brand management and marketing communication that are widely used at universities and among practitioners. Before joining academia, Peretz worked as VP of Marketing in the fast moving consumer goods for a number of years.
Research groups
Publications and research
Scientific publications
Peretz, Adrian ; Strønen, Fred (2022). CSR in the retail food industry - An empirical study of sustainability measures. Matos, Florinda; Rosa, Alvaro (Ed.). Proceedings of the 18th European Conference on Management Leadership and Governance. p. 365-372. Academic Conferences International (ACI).
Peretz, Adrian
;
Strønen, Fred H.
(2021).
CSR at a Crossroads – can CSR be a Source of Competitive Advantage? -An Empirical Study of CSR and CSV Concepts in a Norwegian Context.
Proceedings of the European Conference on Management, Leadership and Governance (ECMLG).
https://doi.org/10.34190/MLG.21.025
Peretz, Adrian ; Olsen, Lars Erling (2016). Brand Extensions: It's all about managing accessibility. Advances in Consumer Research. Vol. 44.
Peretz, Adrian ; Olsen, Lars Erling (2016). Sekvensielle merkeutvidelser: Strategi for vekst. Magma forskning og viten. Vol. 19.
Olsen, Lars Erling;
Peretz, Adrian
(2011).
Conscientious brand criteria: A framework and a case examplefrom the clothing industry.
Journal of Brand Management.
Vol. 18.
https://doi.org/10.1057/bm.2011.30
Olsen, Lars Erling; Peretz, Adrian (2010). Making it fit! : the use of sequential brand extensions to accomplish growth. EMAC Annual Conference proceedings.
Peretz, Adrian (2010). Merkepersonlighet i merkevarebygging. Døving, Runar; Svensson, Göran (Ed.). Leksjoner i markedsvitenskap. p. 152-189. Abstrakt forlag.
Peretz, Adrian (2010). En merkepersonlighet som fungerer. Magma forskning og viten. Vol. 13.
Peretz, Adrian
; Supphellen, Magne
(2008).
The Effect of Brand Personality on Evaluations of Utilitarian Benefits.
3 p.
Advances in Consumer Research.
Vol. 35.
http://www.acrwebsite.org/volumes/display.asp?id=1
