Norwegian version
Adrian Peretz

Adrian Peretz

About

Adrian Peretz is an Associate Professor of Marketing at the Oslo Business School, OsloMet. Peretz holds a PhD in Marketing from the Norwegian School of Economics and an MBA from Columbia Business School. Peretz’z expertise lies in general marketing strategy, brand management, and consumer psychology. His research has been published in among others: Journal of Brand Management and Advances in Consumer Research. Peretz has co-authored textbooks on brand management and marketing communication that are widely used at universities and among practitioners. Before joining academia, Peretz worked as VP of Marketing in the fast moving consumer goods for a number of years.

Scientific publications

Peretz, Adrian; Olsen, Lars Erling (2016). Brand Extensions: It's all about managing accessibility. Advances in Consumer Research . Vol. 44.

Peretz, Adrian; Olsen, Lars Erling (2016). Sekvensielle merkeutvidelser: Strategi for vekst. Magma - Tidsskrift for økonomi og ledelse . Vol. 19.

Olsen, Lars Erling; Peretz, Adrian (2011). Conscientious brand criteria: A framework and a case examplefrom the clothing industry. Journal of Brand Management . Vol. 18.

Olsen, Lars Erling; Peretz, Adrian (2010). Making it fit! : the use of sequential brand extensions to accomplish growth. Proceedings - EMAC .

Peretz, Adrian (2010). Merkepersonlighet i merkevarebygging. Døving, Runar; Svensson, Göran (Ed.). Leksjoner i markedsvitenskap. Kapittel 7. p. 152-189. Abstrakt forlag.

Peretz, Adrian (2010). En merkepersonlighet som fungerer. Magma - Tidsskrift for økonomi og ledelse . Vol. 13.

Peretz, Adrian; Supphellen, Magne (2008). The Effect of Brand Personality on Evaluations of Utilitarian Benefits. Advances in Consumer Research . Vol. 35.
http://www.acrwebsite.org/volumes/display.asp?id=1...



These publications are obtained from Cristin. The list may be incomplete