About
Adrian Peretz is an Associate Professor of Marketing at the Oslo Business School, OsloMet. Peretz holds a PhD in Marketing from the Norwegian School of Economics and an MBA from Columbia Business School. Peretz’z expertise lies in general marketing strategy, brand management, and consumer psychology. His research has been published in among others: Journal of Brand Management and Advances in Consumer Research. Peretz has co-authored textbooks on brand management and marketing communication that are widely used at universities and among practitioners. Before joining academia, Peretz worked as VP of Marketing in the fast moving consumer goods for a number of years.
Research groups
Publications and research
Scientific publications
Hansen, Tom Kristian Blix-nilsen; Malbran, Marco;
Peretz, Adrian
(2025).
Tjener tiltaket fellesskapet eller selskapet?.
Magma forskning og viten.
Vol. 28.
https://hdl.handle.net/11250/5272016
Peretz, Adrian
;
Strønen, Fred H.
(2024).
Corporate Social Responsibility as a Source of Competitive Advantage – Strategic Contradictions in the Food Industry.
Contemporary Economics.
Vol. 18.
https://doi.org/10.5709/ce.1897-9254.532
Streimikis, Justas; Ślusarczyk, Beata; Siksnelyte-Butkiene, Indre; Mura, Ladislav;
Peretz, Adrian
(2024).
Development of Circular Economy in the Visegrad Group of Countries.
Contemporary Economics.
Vol. 18.
https://doi.org/10.5709/ce.1897-9254.543
Peretz, Adrian
;
Strønen, Fred
(2022).
CSR in the retail food industry - An empirical study of sustainability measures.
Matos, Florinda; Rosa, Alvaro (Ed.).
Proceedings of the 18th European Conference on Management Leadership and Governance. p. 365-372.
Academic Conferences International (ACI).
https://hdl.handle.net/11250/3443126
Peretz, Adrian
;
Strønen, Fred H.
(2021).
CSR at a Crossroads – can CSR be a Source of Competitive Advantage? -An Empirical Study of CSR and CSV Concepts in a Norwegian Context.
Proceedings of the European Conference on Management, Leadership and Governance (ECMLG).
https://doi.org/10.34190/MLG.21.025
Peretz, Adrian
; Olsen, Lars Erling
(2016).
Brand Extensions: It's all about managing accessibility.
Advances in Consumer Research.
Vol. 44.
https://hdl.handle.net/11250/4512954
Peretz, Adrian
; Olsen, Lars Erling
(2016).
Sekvensielle merkeutvidelser: Strategi for vekst.
Magma forskning og viten.
Vol. 19.
https://hdl.handle.net/11250/3562951
Olsen, Lars Erling;
Peretz, Adrian
(2014).
Connecting the Dots: Using Sequental Extension to Achieve Brand Growth.
Advances in Consumer Research.
https://hdl.handle.net/11250/3571884
Olsen, Lars Erling;
Peretz, Adrian
(2011).
Conscientious brand criteria: A framework and a case examplefrom the clothing industry.
Journal of Brand Management.
Vol. 18.
https://doi.org/10.1057/bm.2011.30
Olsen, Lars Erling;
Peretz, Adrian
(2010).
Making it fit! : the use of sequential brand extensions to accomplish growth.
EMAC Annual Conference proceedings.
https://hdl.handle.net/11250/3605429
