Part of the research within the group will not entirely fit an environmental profile but must be seen in a broader consumer culture perspective. A common feature for this research is in what manner products and services are incorporated into the consumers’ everyday life. Emphasis is put on how the products are used and interpreted.
We also do research into function, safety and environmental characteristics of products, with emphasis on products surrounding us at home, like household products and textiles. The work entails identification of consumer issues and preferences.
Head of Research Group