Norwegian version

Consumption Research Norway (SIFO)

SIFO’s research aims to understand the role of consumption and consumers in the society, and to provide the knowledge basis for public consumer policies.

Clothing research at SIFO

Our clothing research spans many years and themes. On this site, we have collected our research publications in English and sorted them by themes. Please visit site to explore all clothing research activities.

Clothing research at SIFO

Lasting project end seminar

"Lost in the masses" was the title of the Lasting project end seminar on October 18 at OsloMet. The Lasting project presents findings from 3 years of research on product lifespans and sustainability. Film from the seminar available! 

What characterizes a sustainable food system?

SIFO is part of the international project FOOdIVERSE, which aims to strengthen the consumption of local and organic food. The film showcases work at Hadeland Andelslandbruk (Community Supported Agriculture), which is a living lab within the project.

Featured research

boy playing Fortnite
Buying popularity: how children are influenced by in-game spending

Kids risk being bullied or isolated if they don’t spend money on skins or equipment. Researchers have mapped how young people get manipulated into spending money while gaming.

pile of clothes, female arms and hands holding clothes
Sustainable fashion or plastic pollution? A closer look at industry strategies

The fashion industry bears responsibility for the waste generated by synthetic clothing – even though the blame is often directed at consumers, according to researchers.

huge amount of plastic bags with discarded clothes
Brand new clothes end up as waste due to overproduction

Enormous amounts of clothing never get worn. Much of it contains plastic and other synthetic fibres.

girl in knitted sweater in a field surrounded by sheep
How can we go from fast to slow fashion?

The solution is right in front of our noses, says professor in clothing and sustainability.

woman dressed in black fixing a bike
Extending product life yields a greater environmental impact than any other measure

Sustainable consumption should not be reduced to reuse and recycling, according to SIFO researchers.

crowd of people
How do we imagine a sustainable future?

How will people live their lives in 30 years? Now you can share your thoughts about the future with researchers.

Young girls looking at mobile phones
Eight out of ten food adverts aimed at children violate WHO guidelines

SIFO researchers have mapped adverts for unhealthy food and drink that children see on their mobile phones.

farmer's market in Norway
European consumers motivated to support locally-produced food

How sustainable is local food trade in Norway and other parts of Europe, including buying directly from the producer? As it turns out, sustainability is present in slightly unexpected ways.

family enjoying meal together at home
Experimental kitchen studies from all over Europe

How do European consumers perceive the quality of the food they eat? Join us in exploring the thoughts and practices of 40 households from seven European countries.

woman with face mask in forest
Consumption habits brought about by the pandemic could be good news for the climate

Has COVID-19 changed our consumption habits in a more climate-friendly direction? Less frequent travel and more online shopping are habits that can have a positive impact on the environment.

Laundry basket filled with clothes and a washing machine
Doing laundry during the Coronavirus outbreak

Most of us are concerned with practising good hygiene and keeping the places we live and spend time clean. But does our vigilance extend to what we wear? Here are some things you can do to avoid spreading the virus through your clothes.

woman washing salad and vegetables
Is your kitchen clean enough?

Every year, 5,000 Europeans die from diseases contracted from food. Researchers visited people’s homes and discovered both good and bad kitchen habits in different European countries.

Hands holding mobile phones.
We need to take better care of our personal data

Websites often make it difficult to understand what kind of personal data they are collecting from visitors. The rules governing data collection should be tightened, argues one OsloMet researcher.