Norwegian version

Nudging healthy and pro-environmental behavior

The project contains conceptual and applied studies addressing changes in choice architecture aimed at increasing wellbeing and pro-environmental behavior in organizations and society.

This project is concerned with the study and measurement of nudges applied to choice and decision-making in the health and environmental domains.

Nudging is an approach grounded in behavioral science that aims at steering behavior in a planned direction, without compelling agents and leaving them free to choose with no imposed economic cost.

Although this approach has been given increasing attention by academics, organizational stakeholders, and public policymakers, there are questions concerning its effects, universality, and moral justification.

Specifically, nudging for enhancing wellbeing and health outcomes, and promoting sustainable and greener behaviors are the elective foci of this research project. 

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