About
Vilde Schanke Sundet is a professor of media and communication in the Department of Journalism and Media Studies at OsloMet. She studies changes in the media industry, young people's media habits, platforms & profiles, and audiences & fans, and she is an expert on television.
Sundet has participated in several research projects, and is currently the project leader of 'A profile-based political public sphere' and a member of 'Profiles and political debate'. These projects analyse what characterises profile-based political debate and public spheres, how young audiences respond to this type of content, and how it affects young people's engagement, attitudes, and trust.
Sundet is the former project leader of ‘GLOBAL NATIVES? Serving young audiences on global media platforms’ (funded by the Research Council of Norway, 2021-2025), hosted by the University of Oslo. The project examined young people’s use of entertainment media and how media producers and policymakers work to stay relevant to a new media generation.
Sundet has published in several international journals and is the author of ‘Television Drama in the Age of Streaming’ (2021) and the co-author of ‘TV – en innføring’ (2010).
Since 2022, Sundet has served on the Norwegian Broadcasting Council, first as deputy chair and later as chair. From 2010-2014, Sundet served as Secretary of the Media Support Committee and as an advisor and senior advisor on media policy at the Ministry of Culture.
Field of study
Media policy and media regulation New Media Broadcasting Media science Media economics Media Production Digitalization Social media Media innovation Media industry Streaming
Research groups
Research projects
Ongoing research projects
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A profile-based political public sphere: profiles and their significance for young people's engagement, attitudes, and trust
The project will analyse the role that influencers and social media profiles play in young people's political engagement, attitudes, and trust.
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Profiles and political debate
The focus of this project is profiles and political debate, using the YouTube collective GUTTA as the central case.
Completed research projects
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Green media choices: Challenges for media policy, industry, and users in the face of climate change and the sustainable development goals
The project addresses the media industry’s climate challenges and efforts to create a more sustainable industry.
Publications and research
Scientific publications
Steemers, Jeanette;
Sundet, Vilde Schanke
; Jensen, Pia Majbritt
(2026).
Screen entertainment and the ‘youth challenge’: Home advantage, audience preferences and industry responses.
Critical Studies in Television.
Vol. 21.
https://doi.org/10.1177/17496020251404730
Sundet, Vilde Schanke
(2026).
Conceptualising Youth Media Strategies: Balancing Platforms, Profiles, and People.
Digital Journalism.
https://doi.org/10.1080/21670811.2025.2610612
Rasmussen, Nina Vindum;
Sundet, Vilde Schanke
(2026).
Negotiating Content Rights with Global Streamers in Small Markets: A Case Study of Denmark’s ‘Streaming Crisis’.
Iversen, Gunnar; Larsson, Mariah (Ed.).
The Intellect Handbook of Nordic Cinema.
Intellect Ltd..
https://hdl.handle.net/11250/5522188
Northug, Cathrine; Syvertsen, Trine;
Sundet, Vilde Schanke
(2025).
En grønn film- og tv-bransje? Miljøengasjement fra blindsone til samarbeids- og konkurransearena.
Norsk medietidsskrift (NMT).
Vol. 32.
https://doi.org/10.18261/nmt.32.1.3
Lüders, Marika;
Sundet, Vilde Schanke
(2025).
Reimagining ‘home advantage’: Youth entertainment in a world of abundance and the challenge to domestic media.
Critical Studies in Television.
https://doi.org/10.1177/17496020251357824
Sundet, Vilde Schanke
; Steen-Johnsen, Kari; Andersen, Mads Møller
(2025).
Influencer autonomy: Navigating authenticity, agencies, and algorithms.
Nordic Journal of Media Studies.
Vol. 7.
https://doi.org/10.2478/njms-2025-0002
Steen-Johnsen, Kari;
Sundet, Vilde Schanke
(2024).
Theories of the Policy Process.
Puppis, Manuel; Mansell, Robin; Bulck, Hlilde Van den (Ed.).
p. 100-110.
Edward Elgar Publishing.
https://hdl.handle.net/11250/3510174
Sundet, Vilde Schanke
(2023).
Public service youth content on social media platforms: Reaching youth through YouTube.
Jensen, Pia Majbritt; Redvall, Eva Novrup; Christensen, Christa Lykke (Ed.).
Audiovisual Content for Children and Adolescents in Scandinavia: Production, Distribution, and Reception in a Multiplatform Era. p. 79-98.
Nordicom.
https://doi.org/10.48335/9789188855817-5
Lüders, Marika;
Sundet, Vilde Schanke
(2022).
Globalt innfødte som en tapt generasjon? En konseptualisering av unge som en mediegenerasjon.
Norsk medietidsskrift (NMT).
Vol. 30.
https://doi.org/10.18261/nmt.30.1.1
Sundet, Vilde Schanke
; Lüders, Marika
(2022).
“Young people are on YouTube”: industry notions on streaming and youth as a new media generation.
Journal of Media Business Studies.
https://doi.org/10.1080/16522354.2022.2125262
