About
Vilde Schanke Sundet is a professor in media and communication at the Department of Journalism and Media Studies, OsloMet. She studies changes in the media industry, media policy and audiences/fans, and is an expert on television.
Sundet has participated in several large-scale research project, and is now the project leader of ‘GLOBAL NATIVES? Serving young audiences on global media platforms’ (Research Council of Norway, 2021-2025), hosted by the University of Oslo. The project studies young people’s use of entertainment media and what media producers and media policy makers do to remain relevant to a new media generation.
Sundet has published in several international journals and is the author of ‘Television Drama in the Age of Streaming’ (2021) and the co-author of ‘TV – en innføring’ (2010).
From 2010-2014, Sundet worked in the secretary of the Media Support Committee and as an advisor and senior advisor in media policy at the Ministry of Culture. Sundet is currently serving as the deputy chairman of the Norwegian Broadcasting Council.
Field of study
Media policy and media regulation New Media Broadcasting Media science Media economics Media Production Digitalization Social media Media innovation Media industry Streaming
Research groups
Publications and research
Scientific publications
Lüders, Marika;
Sundet, Vilde Schanke
(2025).
Reimagining ‘home advantage’: Youth entertainment in a world of abundance and the challenge to domestic media.
Critical Studies in Television.
https://doi.org/10.1177/17496020251357824
Sundet, Vilde Schanke
; Steen-Johnsen, Kari; Andersen, Mads Møller
(2025).
Influencer autonomy: Navigating authenticity, agencies, and algorithms.
Nordic Journal of Media Studies.
Vol. 7.
https://doi.org/10.2478/njms-2025-0002
Steen-Johnsen, Kari; Sundet, Vilde Schanke (2024). Theories of the Policy Process. Puppis, Manuel; Mansell, Robin; Bulck, Hlilde Van den (Ed.). p. 100-110. Edward Elgar Publishing.
Sundet, Vilde Schanke
(2023).
Public service youth content on social media platforms: Reaching youth through YouTube.
Jensen, Pia Majbritt; Redvall, Eva Novrup; Christensen, Christa Lykke (Ed.).
Audiovisual Content for Children and Adolescents in Scandinavia: Production, Distribution, and Reception in a Multiplatform Era. p. 79-98.
Nordicom.
https://doi.org/10.48335/9789188855817-5
Lüders, Marika;
Sundet, Vilde Schanke
(2022).
Globalt innfødte som en tapt generasjon? En konseptualisering av unge som en mediegenerasjon.
Norsk medietidsskrift (NMT).
Vol. 30.
https://doi.org/10.18261/nmt.30.1.1
Sundet, Vilde Schanke
; Lüders, Marika
(2022).
“Young people are on YouTube”: industry notions on streaming and youth as a new media generation.
Journal of Media Business Studies.
https://doi.org/10.1080/16522354.2022.2125262
Ihlebæk, Karoline Andrea
;
Sundet, Vilde Schanke
(2021).
Global platforms and asymmetrical power: Industry dynamics and opportunities for policy change.
New Media & Society.
https://doi.org/10.1177/14614448211029662
Lüders, Marika;
Sundet, Vilde Schanke
(2021).
Conceptualizing the Experiential Affordances of Watching Online TV.
Television & New Media.
https://doi.org/10.1177/15274764211010943
Lüders, Marika;
Sundet, Vilde Schanke
;
Colbjørnsen, Terje
(2021).
Towards streaming as a dominant mode of media use? A user typology approach to music and television streaming.
Nordicom Review.
Vol. 42.
https://doi.org/10.2478/nor-2021-0011
Sundet, Vilde Schanke
;
Colbjørnsen, Terje
(2021).
Streaming across industries: Streaming logics and streaming lore across the music, film, television, and book industries.
Mediekultur.
Vol. 37.
https://doi.org/10.7146/mediekultur.v37i70.122425
