Affiliation
Clara Julia Reich researches children and young people's digital everyday lives, and the role consumption plays. Her research spans from children's sociodigital belonging practices on social media to video games and digital literacy. Clara has extensive qualitative research experience with child-centred research design, ranging from interviews, focus groups, netnography, to arts-based methods. Over the past years, she has led several research projects, such as for the Norwegian Media Authority and the Norwegian Ministry for Children and Families.
Research projects
Active research projects
DRUGTREND: Youth cultures and emerging patterns of drug use in a digital age
The main objective of DRUGTREND is to enhance understanding of the cultural and social factors driving changes in youth drug use patterns, with a specific focus on the role of social media platforms.
Completed research projects
Practices and policies of belonging among minority and majority children of low-income families (BELONG)
This project seeks to increase current knowledge of the practices causing marginalization and social exclusion of minority and majority children of low-income families.
12-year-olds (non-)belonging on social media: Practices, places, and people
PhD project aimed at understanding how Oslo youths from different backgrounds use social media to create a sense of belonging.
Sharenting – til barnets beste?
Personvern og kritisk medieforståelse knyttet til foreldres deling av egne barn i sosiale medier.
Publications and research
Scientific publications (9)
- Steinnes, Kamilla Knutsen; Reich, Clara Julia (2026). Cosmetics as social currency: young people playing out identities through skins in free-to-play games. Consumption and society. p. 1-21
- Reich, Clara Julia; Laamanen, Mikko (2026). Flat relationality in digital practices of belonging. Consumption and society. p. 1-21
- Reich, Clara Julia; Amilien, Virginie; Mahawong, Lopat; Abdillahi, Zumeya Rashid; Abdillahi, Fathiya Douale; Lønnerød, Maiken (2025). Leftovers. From Waste to Taste. Dolphijn, Rick; Polson, Nicholas (Ed.). Food, Migration and Belonging: A Glossary for Doing Fieldwork in Contemporary Europe. Springer Nature
- Roos, Gun; Reich, Clara Julia; Terragni, Laura (2025). Belonging. Dolphijn, Rick; Polson, Nicholas (Ed.). Food, Migration and Belonging: A Glossary for Doing Fieldwork in Contemporary Europe. Springer Nature
- Reich, Clara Julia; Steinnes, Kamilla Knutsen; Teigen, Helene Maria Fiane (2025). Digital economy of dignity: children’s belonging(s) and digital facework. Information, Communication & Society. Vol. 28. p. 2720-2739
- Haugsrud, Ingrid; Klepp, Ingun Grimstad; Reich, Clara Julia (2025). Kledd for tilhørighet: Barns bruk av klær for å skape likhet. Borch, Anita; Bilgrei, Ola Røed (Ed.). Barns tilhørighet blant mennesker og ting. Cappelen Damm Akademisk
- Reich, Clara Julia; Bøyum, Live; Steinnes, Kamilla Knutsen; Teigen, Helene Maria Fiane (2024). “You don’t have to share every single small moment on social media” Exploring Tensions Between Parents and Children in Sharenting Practices. Nordisk tidsskrift for ungdomsforskning (NTU). Vol. 5. p. 1-20
- Reich, Clara Julia (2024). Shipping on Social Media – Early Adolescents Playfully Exploring Relationships. Nordisk tidsskrift for ungdomsforskning (NTU). Vol. 5. p. 1-19
- Horan, Conor; Nasya, Bahanur; Reich, Clara Julia; Krebs, Roland (2023). Using Dialogical Exchanges and Social Interactions to Evaluate and Improve Placemaking Practices. Costa, Carlos Smaniotto; Fathi, Mastoureh; García-Esparza, Juan A. (Ed.). Placemaking in Practice Volume 1 Experiences and Approaches from a Pan-European Perspective. De Gruyter Brill
Research reports (7)
- Reich, Clara Julia; Steinnes, Kamilla Knutsen; Slettemeås, Dag; Laamanen, Mikko; Mainsah, Henry (2026). ‘A balancing act’: A multi-stakeholder study on the Norwegian retouched person label and generative AI in advertising. 61 p.. Forbruksforskningsinstituttet SIFO, OsloMet
- Reich, Clara Julia (2026). Doing belonging -Children’s sociodigital practices. OsloMet - storbyuniversitetet
- Reich, Clara Julia; Laamanen, Mikko (2025). Fraud and trust on consumer-to-consumer platforms. 38 p.. Forbruksforskningsinstituttet SIFO, OsloMet
- Reich, Clara Julia; Bøyum, Live Standal; Teigen, Helene Maria Fiane; Steinnes, Kamilla Knutsen (2023). «Sharenting» – til barnets beste? Personvern og kritisk medieforståelse knyttet til foreldres deling av egne barn i sosiale medier. 104 p.. OsloMet - storbyuniversitetet
- Reich, Clara Julia; Slettemeås, Dag; Steinnes, Kamilla Knutsen (2023). Barn og unges digitale kompetanse: Unges erfaringer og perspektiver som utgangspunkt for en utvidet digital kompetanseforståelse. 72 p.. OsloMet - storbyuniversitetet
- Reich, Clara Julia; Steinnes, Kamilla Knutsen (2023). Barns forbruk i videospill og hvordan det påvirker sosiale relasjoner: Delrapport 2 fra prosjektet «Pay to play». 92 p.. OsloMet - storbyuniversitetet
- Steinnes, Kamilla Knutsen; Reich, Clara Julia; Teigen, Helene Maria Fiane (2023). Kartlegging av manipulerende spilldesign: Delrapport 1 fra prosjektet «Pay to play». 56 p.. OsloMet - storbyuniversitetet
Dissemination (78)
- Reich, Clara Julia (2026). Children and generative AI. Network meeting children and methods
- Reich, Clara Julia (2026). Leonard (17) er «oppgitt» over pappas vaner: – Det hadde jeg ikke gjort selv
- Reich, Clara Julia; Steinnes, Kamilla Knutsen; Slettemeås, Dag; Laamanen, Mikko; Mainsah, Henry (2026). Retouched Advertisement and the Rise of AI in MArketing: A Multi-stakeholder Perspective. Digital Consumption 1: Young people and AI, 17th European Sociological Association Conference
- Reich, Clara Julia (2026). Betaler 16.000 for mobilbilder i bryllupet
- Reich, Clara Julia (2026). Vil lage en mobil for barn: – Skjer på en plattform uten regler Digital hverdag: En oppstartsbedrift på NTNU vil lage et nytt produkt for barn. Foreldrenettverket Smarttelefonfri barndom heier på prosjektet.
- Reich, Clara Julia (2026). Australias aldersgrense stanser ikke barna. Vil Norge gå i samme felle?
- Reich, Clara Julia (2026). Lurer du på hvordan du oppfattes? Les Gen Z sin atferdsordbok.
- Reich, Clara Julia (2026). Flere sover med bamse i senga: – Hatt den siden jeg ble født
- Reich, Clara Julia; Steinnes, Kamilla Knutsen; Slettemeås, Dag; Laamanen, Mikko; Mainsah, Henry (2026). Report launch 'A balancing act’: A multi-stakeholder study on the Norwegian retouched person label and generative AI in advertising. SIFO Digital Cultures Lecture: Children, AI, and (commercial) influence
- Reich, Clara Julia (2026). Dette er blitt et statussymbol blant foreldre
- Reich, Clara Julia (2026). Bruker «Wordfeud» til å sjekke opp folk
- Reich, Clara Julia (2026). Clara (31) snakket med 40 barn. Det de fortalte, overrasket henne
- Reich, Clara Julia (2026). De uten telefon havner uten for, det er tragisk at det er sånn
- Reich, Clara Julia (2026). Panelsamtale om digital barndom
- Kvalnes, Pål Arne; Reich, Clara Julia (2026). Barn bekymrer seg for hvordan kunstig intelligens påvirker voksne.
- Kvalnes, Pål Arne; Reich, Clara Julia; Steinnes, Kamilla Knutsen (2026). Barn bekymrer seg for hvordan KI påvirker voksne
- Reich, Clara Julia (2026). Hvordan virker SoMe forbudet i Australia?
- Kvalnes, Pål Arne; Reich, Clara Julia (2026). Unge og retusjert person i reklame merkingen
- Kvalnes, Pål Arne; Reich, Clara Julia; Steinnes, Kamilla Knutsen (2026). Dette tenker barn og unge om «retusjert person»-merkinga
- Reich, Clara Julia (2026). Derfor klarer du ikke slutte å se på at Ida og Jørgen pusser opp – Stor-Oslo
- Reich, Clara Julia (2026). Forsker: – Strengere aldersgrenser løser ikke problemet
- Reich, Clara Julia (2026). Aldersgrense for sosiale medier Ekko i P2 - NRK Radio
- Lassen, Kjersti; Reich, Clara Julia (2026). Barndom på skjerm: Strengere aldersgrenser løser ikke problemene, mener forsker - OsloMet
- Reich, Clara Julia; Steinnes, Kamilla Knutsen (2025). Emoji over barnefjeset: Omsorg eller moralposering?
- Losnegard, Åshild; Steinnes, Kamilla Knutsen; Reich, Clara Julia (2025). Gaming i jula: Mer sosialt enn du tror - OsloMet
- Steinnes, Kamilla Knutsen; Mainsah, Henry; Reich, Clara Julia (2025). The play-along method: An ethnographic approach to analyze video game culture. Association of Internet Researchers
- Steinnes, Kamilla Knutsen; Reich, Clara Julia; Mainsah, Henry (2025). The play-along: A child-centered, collaborative method to study video game culture. RC33 Eleventh International Conference on Social Science Methodology
- Reich, Clara Julia; Laamanen, Mikko (2025). Liminal hanging in a flat relationality: The material (un)bundling of young people’s digital practices. Uncharted Territories in the Sociology of Consumption ESA RN 5
- Steinnes, Kamilla Knutsen; Reich, Clara Julia; Mainsah, Henry (2025). The play-along method: An ethnographic-based approach to understanding virtual worlds. European Sociological Association RN05 Midterm Conference
- Laamanen, Mikko; Reich, Clara Julia; Tuominen, Jesse (2025). How brand activism impacts young Nordic consumers' political consumption?. The Social Life of Brands in Platform Capitalism
- Reich, Clara Julia (2025). Får ikke nok av TikTok-trend: – Forstår ikke helt greia med det
- Reich, Clara Julia (2024). Forskere kritiske til streng aldersgrense
- Reich, Clara Julia (2024). Låta til William (22) eksploderte på Spotify
- Reich, Clara Julia (2024). Monique (22) deler videoer fra arbeidsdagen sin: – Får alltid haugevis med spørsmål etterpå
- Reich, Clara Julia; Steinnes, Kamilla Knutsen; Klepek, Patrick (2024). New Study Suggests Kids Are Now Experiencing Social Pressures to Buy In-Game Items
- Reich, Clara Julia (2024). Gamingkontroll
- Reich, Clara Julia; Steinnes, Kamilla Knutsen; Teigen, Helene Maria Fiane (2024). Pay to play? – Hvordan barns forbruk i spill påvirkes av manipulerende spilldesign og behov for tilhørighet. Seksjonsmøte, Barne- og Familiedepartementet
- Reich, Clara Julia; Steinnes, Kamilla Knutsen (2024). Children’s in-game purchasing: Empirical evidence of the challenges and opportunities in online gaming. International Consumer Protection and Enforcement Network’s (ICPEN) Webinar
- Reich, Clara Julia (2024). Datafication: Young People's Privacy Negotiations in their Everyday Digital Lives. Guest Lecture
- Reich, Clara Julia; Tuominen, Jesse; Laamanen, Mikko; Wilska, Terhi-Anna; Southerton, Dale Keith (2024). How Social Media Mechanisms Influence on Young People’s (Un)Sustainable Consumption Practices. 16th Conference of the European Sociological Association Tension, Trust and Transformation
- Steinnes, Kamilla Knutsen; Reich, Clara Julia (2024). Gameplay eller manipulasjon? – Om dark patterns og unges kjøp av lootbokser. Dataspillkonferansen 2024
- Reich, Clara Julia; Steinnes, Kamilla Knutsen; Teigen, Helene Maria Fiane (2024). Digital Economy of Dignity. Childlife 2024
- Reich, Clara Julia (2023). Generasjon duplikasjon Nesten det samme produktet, men til halve prisen. Noe for deg?
- Reich, Clara Julia (2023). Food as the common language around a surplus table Podcast
- Reich, Clara Julia; Steinnes, Kamilla Knutsen (2023). Har ikke barna et kult nok «skin» i Fortnite kan de havne utenfor
- Steinnes, Kamilla Knutsen; Reich, Clara Julia (2023). Spillbransjen manipulerer barn og unge til å kjøpe innhold i spill
- Steinnes, Kamilla Knutsen; Reich, Clara Julia; Lassen, Kjersti (2023). Barn kjøper seg populære i dataspill
- Reich, Clara Julia (2023). Foreldre som deler om barna sine på sosiale medier - Sharenting
- Reich, Clara Julia; Steinnes, Kamilla Knutsen (2023). From digital playground to dark patterns
- Steinnes, Kamilla Knutsen; Reich, Clara Julia (2023). Barn kjøper seg tilhørighet og status i spill. – Å bruke penger i spill har viktige sosiale ringvirkninger.
- Reich, Clara Julia (2023). Rives ut av hyllene og selges videre for opptil tredobbel pris
- Reich, Clara Julia; Bøyum, Live Standal; Steinnes, Kamilla Knutsen; Teigen, Helene Maria Fiane; Lassen, Kjersti (2023). Barn har særlig ett godt råd til foreldre som vil dele bilder på nett
- Reich, Clara Julia; Bøyum, Live Standal; Steinnes, Kamilla Knutsen (2023). Sharenting in Norway
- Reich, Clara Julia; Bøyum, Live Standal; Steinnes, Kamilla Knutsen; Teigen, Helene Maria Fiane (2023). Norske foreldre er på deletoppen. De yngste barna er mest kritiske til at det deles bilder av dem i sosiale medier.
- Reich, Clara Julia (2023). Foreslår BankID på innlogging i sosiale medier
- Reich, Clara Julia (2023). Mener unge blir for fort voksne i sosiale medier: Erika (23) går mot strømmen
- Reich, Clara Julia; Bøyum, Live Standal; Steinnes, Kamilla Knutsen (2023). Sharenting and ‘privacy turbulences’: Experiences from young people and parents in Norway. Everyday Life in Digitalized Worlds - Conference on private lives and sociality in a digital era.
- Reich, Clara Julia; Bøyum, Live Standal; Steinnes, Kamilla Knutsen (2023). Sharenting i Norge: Foreldres deling om barna sine på sosiale medier. Ungdatakonferansen 2023
- Reich, Clara Julia; Bøyum, Live Standal; Steinnes, Kamilla Knutsen (2023). «Sharenting» – til barnets beste?. Barnelivskonferanse 19. okt 2023: Barn og unge på tvers
- Steinnes, Kamilla Knutsen; Reich, Clara Julia (2023). Fitting in by standing out: Virtual products as symbols of belonging in commercial online games. Nordic Challenges Conference
- Reich, Clara Julia (2023). Young people’s belongings in Oslo: exploring social negotiation processes. Oxford Internet Institute Summer Doctoral Programme
- Reich, Clara Julia (2023). Shipping in Oslo - early adolescents negotiating 'relation-ships'. UiO Nordic ReNew Nordic Challenges and Identities: Pasts, Presents, Futures
- Steinnes, Kamilla Knutsen; Reich, Clara Julia (2023). Pay to play? How children's consumption in games is influenced by manipulative game design and a need to belong. Everyday Life in Digitalized Worlds - Conference on private lives and sociality in a digital era
- Næss, Øyvind; Steinnes, Kamilla Knutsen; Reich, Clara Julia (2023). Digitalized childhoods: A discussion on the co-production of childhoods by humans, materialities, and discourses. At critical crossroads in Nordic Childhood Studies: 40th Anniversary conference of the Nordic journal BARN
- Reich, Clara Julia; Carlon, Dominique; Tatić, Dejan (2023). Play: the Human, Digital and the Automated | Digital Play, belonging, and bots. Artificial companions:Fantasies, imaginariesand play
- Næss, Øyvind; Reich, Clara Julia; Steinnes, Kamilla Knutsen (2023). Digitalized childhoods: A discussion on the co-production of childhoods by humans, materialities, and discourses. 12th Nordic Conference on child abuse and neglect. Children in a digital world: Opportunities and challenges
- Reich, Clara Julia (2023). Digital Childhood: Early adolescents exploring 'relation-ships'. At critical crossroads in Nordic Childhood Studies: 40th Anniversary conference of the Nordic journal BARN
- Steinnes, Kamilla Knutsen; Reich, Clara Julia (2023). Children’s digital lives: A consumption research perspective. Nordic Consumer Summit
- Amilien, Virginie; Reich, Clara Julia; Lassen, Kjersti (2022). Slik samler du folk du ikke kjenner til et måltid av overskuddsmat
- Reich, Clara Julia (2022). The concept of Belonging and marginalized childhoods. “Marginalized Childhood – “Stolen Childhoods”
- Reich, Clara Julia; Steinnes, Kamilla Knutsen; Teigen, Helene Maria Fiane (2022). Coins, gifts and marketplaces: Mapping social media monetization. Sociology of consumption 2022 Consumption, justice and futures: Where do we go from here? ESA RN5
- Reich, Clara Julia; Steinnes, Kamilla Knutsen; Teigen, Helene Maria Fiane (2022). TikTok-mynter, gaver på Snapchat og Instagram-shopping - Kartlegging av strategier for inntektsgenerering på sosiale medier. Ungdatakonferansen 2022
- Reich, Clara Julia (2022). The concept of belonging and the BELONG project. A Sense of Home European Symposium on Food, Migration and Belonging
- Reich, Clara Julia; Borch, Anita (2021). BELONG - Tilhørighet blant minoritets- og majoritetsbarn i lavinntektsfamilier (poster). Ungdatakonferanse
- Weger, Kimberley; Reich, Clara Julia (2021). ‘Creating a space for understanding the past and shaping the future at Linderud Community Garden in Oslo, Norway’. The Urban Transcripts Journal
- Bradley, Anna; Reich, Clara Julia; Curtis, Adam (2021). Placemaking, digitalisation, and urban development. EuropeNow
- Reich, Clara Julia (2020). A Thousand Trees, a Hundred Texts and a Century to Pass. Exploring the future Library from a Sustainable Development Perspective. Tvergastein. Vol. 14. p. 100-106
- Ohe, Ulrike von der; Reich, Clara Julia (2015). Position Paper at the Mechanism for Indigenous Rights (UNHCR)’, United Nation Human Rights Council, agenda point: ‘Seguimiento de la cumbre sobre la agenda para el desarrollo después de 2015’. Accessible online: http://cendoc.docip.org/collect/cendocdo/index/assoc/HASH0126/e465120c.dir/EM15ulrike097.pdf#search=%22von%20der% 20ohe%22. United Nation Human Rights Council
These publications are obtained from Norwegian Research Information Repository. The list may be incomplete.