About
Dag Slettemeås is associated with the Technology and Sustainability research group at SIFO. He has broad research experience on topics such as digitization, digital media, digital competence and digital everyday life. Slettemeås is concerned with vulnerable consumer groups such as children and young people, the elderly, immigrants and those with disabilities. Thematically, the research is oriented towards digital competence in the population and especially among the young and the elderly, digital marketing, online shopping and online fraud, ratings and user reviews, digital platforms and social media, personal and consumer data, surveillance economy, platform economy, reputation economy, intimacy economy, sharing economy, technology innovation, the Internet of Things, smart home and smart consumer technologies, algorithms and artificial intelligence, mobile phones and apps - and more generally how technology development, consumers and society mutually influence each other.
Slettemeås holds a Master of Arts degree from Johns Hopkins University (Bologna, Italy - Washington D.C., USA) in International Economics and International Affairs with a specialization in Energy, Environment, Science & Technology. He has a Cand.mag. in social sciences from the University of Oslo (sociology, political science, economics). Slettemeås has previously worked at the World Bank as a consultant in the Energy and Telecom department. Slettemeås is also working on a PhD at the Department of Media and Communication (IMK), University of Oslo.
Field of study
Artificial intelligence Ecommerce Digital literacy Consumer behaviour Social media Surveillance and privacy studies Sharing economy Fleksibel undervisning Consumer markets Consumer trust Consuer vulnerability Digital everyday consumption Digital consumer competence Smart home Digital inclusion Smartphone Platform economy
Research groups
Research projects
Completed research projects
-
Relinking the weak link. Building resilient digital households through interdisciplinary and multilevel exploration and intervention
What roles do socio-technical practices and infrastructures play in shaping security risks in technologies of the home and what tools and interventions can be developed to enable digitally resilient households?
Publications and research
Scientific publications
Laamanen, Mikko
; Kok, Erlend;
Dulsrud, Arne
;
Slettemeås, Dag
(2025).
Digital agency and vulnerability: a study on young adult consumers in personalised advertising ecosystems.
Wilska, Terhi-Anna; Nyrhinen, Jussi (Ed.).
Young People in Digital Environments: Agency, Opportunities and Risks. p. 141-159.
Edward Elgar Publishing.
https://doi.org/10.4337/9781035329250.00019
Mainsah, Henry
; Slade, Emma;
Slettemeås, Dag
;
Southerton, Dale Keith
;
Storm-Mathisen, Ardis
(2022).
Methodological innovations and challenges of research on digitally connected homes: an introduction.
Digital Creativity.
Vol. 33.
https://doi.org/10.1080/14626268.2022.2138453
Slettemeås, Dag
;
Storm-Mathisen, Ardis
(2021).
Digitalisert forbruk.
Jensen, Thor Øivind; Jacobsen, Eivind; Knudsen, Morten W.; Schjelderup, Gerhard Emil (Ed.).
Forbrukersosiologi. p. 447-474.
Fagbokforlaget.
https://hdl.handle.net/11250/4080847
Berg, Lisbet
;
Slettemeås, Dag
; Kjørstad, Ingrid; Rosenberg, Thea Grav
(2020).
Trust and the don't-want-to-complain bias in peer-to-peer platform markets.
International Journal of Consumer Studies.
https://doi.org/10.1111/ijcs.12561
Slettemeås, Dag
;
Storm-Mathisen, Ardis
(2018).
News consumption among young people in Norway. The relevance of smartphones and social media.
Andersson, Yvonne; Dahlquist, Ulf; Ohlsson, Jonas (Ed.).
Youth and news in a digital media environment – Nordic-Baltic perspectives. p. 115-125.
Nordicom.
https://hdl.handle.net/11250/3750407
Slettemeås, Dag
(2018).
Big data og Tingenes internett – om den tilkoblede forbruker og nye markedsføringsrelasjoner.
Storm-Mathisen, Ardis; Jacobsen, Eivind; Tangen, Karl-Fredrik; Helle-Valle, Jo (Ed.).
Markedsføring og forbrukerne – samfunnsvitenskapelige blikk. p. 58-67.
Universitetsforlaget.
https://hdl.handle.net/11250/3554640
Storm-Mathisen, Ardis
;
Slettemeås, Dag
(2016).
Dematerialisering gjennom digitalisering og teknologisk konvergens?.
Vittersø, Gunnar; Borch, Anita; Laitala, Kirsi Maria; Strandbakken, Pål (Ed.).
Forbruk og det grønne skiftet. p. 159-184.
Novus Forlag.
https://hdl.handle.net/11250/5086231
Evjemo, Bente; Akselsen, Sigmund;
Slettemeås, Dag
; Munch-Ellingsen, Arne; Andersen, Anders; Karlsen, Randi
(2015).
“I Expect Smart Services!” User Feedback on NFC Based Services Addressing Everyday Routines.
Giaffreda, Raffaele; Caganova, Dagmar; Li, Yong; Riggio, Roberto; Voisard, Agnes (Ed.).
Internet of Things. IoT Infrastructures (Part II). p. 118-124.
Springer.
https://doi.org/10.1007/978-3-319-19743-2_18
Slettemeås, Dag
(2014).
Consuming familiarity and alterity in domestic space: Transnational television practices among migrants in Norway.
Nordicom Review.
Vol. 35.
https://doi.org/10.2478/nor-2014-0004
Slettemeås, Dag
; Evjemo, Bente; Akselsen, Sigmund
(2014).
Connecting and communicationg with the near field. How NFC Services for Smartphones May Benefit Consumers/Citizens Through Social Media Integration and Augmentation.
Kommers, Piet A. M.; Isaías, Pedro; Issa, Tomayess (Ed.).
Perspectives on Social Media. A yearbook. p. 141-147.
Routledge.
https://hdl.handle.net/11250/4629561
