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Mikko Laamanen

Mikko Laamanen

Job title
  • Head of Research
Visiting address
  • Stensberggata 26, 0170 Oslo
Phone
  • Mobile: +47 930 27 460
  • Office: +47 672 35 450
E-mail
  • mikko.laamanen@oslomet.no
Affiliation

About

Mikko Laamanen is Head of Research and Research Professor with the Technology and Sustainability research group at Consumption Research Norway (SIFO). He received his PhD from Hanken School of Economics (Finland) and has held academic positions in Finland, France, Germany and United Kingdom.

His research programme is situated at the intersection of sociologies of consumption, organization and social movements. He is an expert in the everyday politics of technology, inclusion and social change. His current projects investigate

Mikko has published in leading journals and edited volumes in marketing and management, organizational sociology, sociology of consumption, social movement and environmental studies. He is an editorial board member of Consumption and Society and Journal of Macromarketing.

Mikko is the co-coordinator of the European Sociological Association research network on the Sociology of Consumption (RN05). He is research fellow at the Sustainable Europe Research Institute SERI (Germany), the Weizenbaum Institute for the Networked Society (Germany) and the Center for Organizational Research COR at the University of California, Irvine (USA).

Field of study

Social movements   Organizational theory   Digitalization   Sustainability   Social practice theory   Political consumption   Platform economy

Research groups

Publications and research

Scientific publications

Reich, Clara Julia ; Laamanen, Mikko (2026). Flat relationality in digital practices of belonging. Consumption and Society.
https://doi.org/10.1332/27528499Y2025D000000062

Laamanen, Mikko ; Kok, Erlend; Dulsrud, Arne ; Slettemeås, Dag (2025). Digital agency and vulnerability: a study on young adult consumers in personalised advertising ecosystems. Wilska, Terhi-Anna; Nyrhinen, Jussi (Ed.). Young People in Digital Environments: Agency, Opportunities and Risks. p. 141-159. Edward Elgar Publishing.
https://doi.org/10.4337/9781035329250.00019

Wahlen, Stefan; Forno, Francesca; Laamanen, Mikko (2024). Neo-materialist movement organisations' scaling through strategies and consumer collective action: Comparing three European food movement scenes. Jacobsen, Eivind; Strandbakken, Pål; Dulsrud, Arne; Skuland, Silje Elisabeth (Ed.). Consumers and Consumption in Comparison (Volume 37). p. 93-113. Emerald Group Publishing Limited.
https://doi.org/10.1108/S0195-631020240000037005

Charitsis, Vassilis; Laamanen, Mikko (2024). When digital capitalism takes (on) the neighbourhood: Data activism meets place-based collective action. Social Movement Studies. Vol. 23.
https://doi.org/10.1080/14742837.2022.2123314

Laamanen, Mikko ; Campana, Mario; Micheli, Maria Rita; Venkatraman, Rohan; Duffy, Katherine (2024). Drag as Marketplace: Contemporary Cultures, Identities and Business. ISBN: 9781529237443. 226 p. Bristol University Press.
https://hdl.handle.net/11250/3456037

Campana, Mario; Venkatraman, Rohan; Duffy, Katherine; Laamanen, Mikko ; Micheli, Maria Rita (2024). Conclusion: Studying Drag Marketplace Cultures - Critical Reflections and Future Directions. Laamanen, Mikko; Campana, Mario; Micheli, Maria Rita; Venkatraman, Rohan; Duffy, Katherine (Ed.). Drag as Marketplace: Contemporary Cultures, Identities and Business. p. 169-186. Bristol University Press.
https://doi.org/10.51952/9781529237474.ch009

Laamanen, Mikko ; Micheli, Maria Rita; Campana, Mario; Venkatraman, Rohan; Duffy, Katherine (2024). Introduction: What are Marketplace Cultures of Drag?. Laamanen, Mikko; Campana, Mario; Micheli, Maria Rita; Venkatraman, Rohan; Duffy, Katherine (Ed.). Drag as Marketplace: Contemporary Cultures, Identities and Business. p. 1-18. Bristol University Press.
https://doi.org/10.51952/9781529237474.ch001

Charitsis, Vassilis; Laamanen, Mikko ; Lehtiniemi, Tuukka (2024). Towards Algorithmic Luddism: class politics in data capitalism. Information, Communication & Society.
https://doi.org/10.1080/1369118X.2024.2435996

Laamanen, Mikko ; Mikołajewska-Zając, Karolina (2024). Ecologies of friction in digital platform investment. Information, Communication & Society. Vol. 27.
https://doi.org/10.1080/1369118X.2024.2352631

Eckhardt, Giana M.; Atanasova, Aleksandrina; Laamanen, Mikko ; Kittinger-Rosanelli, Christine (2024). Responsible Platforms: Aiming for Social Value Rather than Scale. NIM Marketing Intelligence Review. Vol. 16.
https://doi.org/10.2478/nimmir-2024-0017



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These publications are obtained from Norwegian Research Information Repository. The list may be incomplete.

Research reports

Reich, Clara Julia ; Laamanen, Mikko (2025). Fraud and trust on consumer-to-consumer platforms. ISBN: 9788270635917. 38 p. Forbruksforskningsinstituttet SIFO, OsloMet.
https://hdl.handle.net/11250/5278648

Slettemeås, Dag ; Teigen, Helene Maria Fiane ; Steinnes, Kamilla Knutsen ; Alfnes, Frode; Mainsah, Henry ; Laamanen, Mikko (2025). Engasjerende eller manipulerende? Plattformdesign i møte med barns digitale praksiser og sårbarhet. ISBN: 9788270635795. 117 p. OsloMet - storbyuniversitetet.
https://hdl.handle.net/11250/3188813

Slettemeås, Dag ; Laamanen, Mikko ; Dulsrud, Arne ; Kok, Erlend Hua Lun (2024). Hvorfor ser jeg denne reklamen? Forbrukerutfordringer ved personalisert annonsering i digitale medier. ISBN: 9788270635672. 130 p. OsloMet - storbyuniversitetet.
https://hdl.handle.net/11250/3133904

Slettemeås, Dag ; Laamanen, Mikko (2023). Barns digitale forbrukervern: En kunnskapsgjennomgang om digital sårbarhet og negative konsekvenser ved kommersiell påvirkning. ISBN: 9788270635610. 110 p. OsloMet - storbyuniversitetet.
https://hdl.handle.net/11250/3097051



These publications are obtained from Norwegian Research Information Repository. The list may be incomplete.

Dissemination

Laamanen, Mikko (2026). Digitality and (un)sustainable lifestyles: Young people, social media and commercial influence. Milan School of Media and Communication MSMC Seminar. Faculty of Political, Economic and Social Sciences, University of Milan.
https://doi.org/https://sps.unimi.it/it/eventi/msm

Hovda, Remi Johansen ; Khubchandani, Karem; Ruimi, Shlomi; Steensgaard, Katinka; Wallenberg, Petter; Ericson, Jan; Vals, Daniel; Majekodynmi, Abdulfatai Abodurin Tanmola; Laamanen, Mikko ; Vik, Rio; Aronija, Alvar; Woie, Sivert Bjørkøy; Mubashir, Noman; Rønning, Karina; Wiik, Martin; Branæs, Elias Siebke; Tran, Chi; Aquilizan, Carl Joseph; Reitan, Christer; Dietrichson, Maya; Lysholm, Renate Snarud; Urfjell, Torbjørn; Drabitius, Storm; Wilberg, Eline; Somdal, Nora Elise; Dones, Lay Mill; Næss, Lucinda; Veen.Skattebu, Sina-Alida Van; Evensen, Sofie Enger; Hem, Alexander Emanuel Waal; Altinpinar, Aron Kamber Lona; Bjerke, Elise (Lizzie); Ativi, Fortune Ama Dion; Lera, Jorge; Haugen, Marie; Lauritzen, Sofie; Naran, Varun; Løvvig, Åshild Livsdatter Brinchmann (2025). The Art of Drag Seminar 27. September 2025.
https://hdl.handle.net/11250/5355160

Laamanen, Mikko (2025). How do we increase community ownership within our sustainability work?.
https://doi.org/https://www.reseo.org/event/making

Horst, Hilje van der; Wahlen, Stefan; Laamanen, Mikko (2025). The FIRE Movement and Countercultural Financial Practices. From Classes to Classifications: How new (and old) systems of classification, scoring, segmentation, and matching shape social groups and markets. Economic Sociology Network of the Swiss Sociological Association.
https://doi.org/https://www.digital-transformation

Reich, Clara Julia ; Laamanen, Mikko (2025). Liminal hanging in a flat relationality: The material (un)bundling of young people’s digital practices. Uncharted Territories in the Sociology of Consumption ESA RN 5. Sociology of Consumption, European Sociological Association.
https://doi.org/https://consumption2025.fhs.cuni.c

Laamanen, Mikko ; Mikolajewska-Zajac, Karolina (2025). Ecologies of Friction in Digital Platform Investment. 5th ISA Forum of Sociology. International Sociological Association.
https://doi.org/https://www.isa-sociology.org/en/c

Wahlen, Stefan; Forno, Francesca; Laamanen, Mikko (2025). Strategic Scaling in Alternative Food Initiatives: Expanding Neo- Materialist Movements through Institutional Engagement. 5th ISA Forum of Sociology: Knowing Justice in the Antropocene. International Sociological Association.
https://doi.org/https://www.isa-sociology.org/en/c

Bakker, Frank de; Lloveras, Javier; Laamanen, Mikko (2025). Fixing what future? The prefigurative politics of repair as future-making sustainability transformations. 41st EGOS Colloquium in Athens, July 3–5, 2025. European Group of Organizational Studies.
https://hdl.handle.net/11250/5359161

Laamanen, Mikko ; Reich, Clara Julia ; Tuominen, Jesse (2025). How brand activism impacts young Nordic consumers' political consumption?. The Social Life of Brands in Platform Capitalism . Department of Social Science, University of Naples Federico II.
https://hdl.handle.net/11250/5359152

Laamanen, Mikko (2025). New Materialism in Political Consumption and Consumer Activism. Seizmic Early Career Symposium: Consumer Culture Revisited. Department of Social Science, University of Naples Federico II.
https://hdl.handle.net/11250/5359144



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These publications are obtained from Norwegian Research Information Repository. The list may be incomplete.
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