Norwegian version
Frode Alfnes

Frode Alfnes


I am professor at the School of Economics and Business, Norwegian University of Life Sciences and adjunct research professor at Consumption Research Norway – SIFO, Oslo Metropolitan University.

I hold a 20% position as a senior researcher at Consumption Research Norway – SIFO, Oslo Metropolitan University, and in addition, I am a professor of economics at the School of Economics and Business, Norwegian University of Life Sciences. My research covers a broad spectrum of topics, including consumer behavior, sustainable consumption, food markets, and green energy. I am particularly interested in studies of willingness to pay, social acceptance, and green transformation. My research is grounded in behavioral and experimental economics, primarily employing quantitative methods.

Fields of study

Academic disciplines


Subject areas

Consumer behaviour   Sustainable consumption   Behavioural economics   Food Market   Experiments

Research projects

Scientific publications

O'Neill, Claire; McCarthy, Mary Brigid; O'Reilly, Seamus; Alfnes, Frode (2023). Food interests, preferences and behaviours: a profile of the sustainable food consumer. 22 p. British Food Journal. Vol. 125.

Svarstad Ytreberg, Nora; Alfnes, Frode; Oort, Bob Eric Helmuth van (2023). Mapping of the digital climate nudges in Nordic online grocery stores. 10 p. Sustainable Production and Consumption. Vol. 37.

Alfnes, Frode; Wasenden, Ole Christian Berg (2022). Your privacy for a discount? Exploring the willingness to share personal data for personalized offers. Telecommunications Policy. Vol. 46.

Tesfay, Menasbo Gebru; Holden, Stein Terje; Alfnes, Frode (2021). Adoption analysis of agricultural technologies in the semiarid northern Ethiopia: a panel data analysis. 15 p. Agricultural and Food Economics (Agric. food econ.). Vol. 9.

Sharma, Amit; Alfnes, Frode (2020). Cost–Benefit Assessment of Local Foods in Independent Restaurants. Sharma, Amit (Ed.). Financial Decision-Making in the Foodservice Industry: Economic Cost and Benefits. p. 125-150. Apple Academic Press.

Asioli, Daniele; Mignani, Adriana; Alfnes, Frode (2020). Quick and easy? Respondent evaluations of the Becker–DeGroot–Marschak and multiple price list valuation mechanisms. 20 p. Agribusiness.

Alam, Md Akhtarul; Alfnes, Frode (2019). Consumer Preferences for Fish Attributes in Bangladesh: A Choice Experiment. Journal of International Food & Agribusiness Marketing.

Viciunaite, Viktorija; Alfnes, Frode (2019). Informing sustainable business models with a consumer preference perspective. Journal of Cleaner Production. Vol. 242.

Casini, Leonardo; Boncinelli, Fabio; Contini, Caterina; Gerini, Francesca; Scozzafava, Gabriele; Alfnes, Frode (2019). Heterogeneous preferences with respect to food preparation time: Foodies and quickies. Food Quality and Preference. Vol. 71.

Bernues, Alberto; Alfnes, Frode; Clemetsen, Morten; Eik, Lars Olav; Faccioni, Georgia; Ramanzin, Maurizio; Ripoll-Bosch, Raimon; Rodríguez-Ortega, Tamara; Stuararo, Enrico (2019). Exploring social preferences for ecosystem services of multifunctional agriculture across policy scenarios. Ecosystem Services. Vol. 39:101002.

These publications are obtained from Cristin. The list may be incomplete