About
I am professor at the School of Economics and Business, Norwegian University of Life Sciences and adjunct research professor at Consumption Research Norway – SIFO, Oslo Metropolitan University.
I hold a 20% position as a senior researcher at Consumption Research Norway – SIFO, Oslo Metropolitan University, and in addition, I am a professor of economics at the School of Economics and Business, Norwegian University of Life Sciences. My research covers a broad spectrum of topics, including consumer behavior, sustainable consumption, food markets, and green energy. I am particularly interested in studies of willingness to pay, social acceptance, and green transformation. My research is grounded in behavioral and experimental economics, primarily employing quantitative methods.
Fields of study
Academic disciplines
Subject areas
Consumer behaviour Sustainable consumption Behavioural economics Food Market Experiments
Research groups
Research projects
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Plateforms: Enabling sustainable food practices through socio-technical innovation
The Research Project PLATEFORMS aims to produce in-depth knowledge on how food practices in the home are affected by innovations in food provisioning platforms.
Publications and research
Scientific publications
O'Neill, Claire; McCarthy, Mary Brigid; O'Reilly, Seamus; Alfnes, Frode
(2023).
Food interests, preferences and behaviours: a profile of the sustainable food consumer.
22 p.
British Food Journal.
Vol. 125.
https://doi.org/10.1108/BFJ-09-2022-0762
Svarstad Ytreberg, Nora; Alfnes, Frode; Oort, Bob Eric Helmuth van
(2023).
Mapping of the digital climate nudges in Nordic online grocery stores.
10 p.
Sustainable Production and Consumption.
Vol. 37.
https://doi.org/10.1016/j.spc.2023.02.018
Alfnes, Frode; Wasenden, Ole Christian Berg
(2022).
Your privacy for a discount? Exploring the willingness to share personal data for personalized offers.
Telecommunications Policy.
Vol. 46.
https://doi.org/10.1016/j.telpol.2022.102308
Tesfay, Menasbo Gebru; Holden, Stein Terje; Alfnes, Frode
(2021).
Adoption analysis of agricultural technologies in the semiarid northern Ethiopia: a panel data analysis.
15 p.
Agricultural and Food Economics (Agric. food econ.).
Vol. 9.
https://doi.org/10.1186/s40100-021-00184-6
Sharma, Amit; Alfnes, Frode (2020). Cost–Benefit Assessment of Local Foods in Independent Restaurants. Sharma, Amit (Ed.). Financial Decision-Making in the Foodservice Industry: Economic Cost and Benefits. p. 125-150. Apple Academic Press. https://doi.org/10.1201/9780429292712
Asioli, Daniele; Mignani, Adriana; Alfnes, Frode
(2020).
Quick and easy? Respondent evaluations of the Becker–DeGroot–Marschak and multiple price list valuation mechanisms.
20 p.
Agribusiness.
https://doi.org/10.1002/agr.21668
Alam, Md Akhtarul; Alfnes, Frode
(2019).
Consumer Preferences for Fish Attributes in Bangladesh: A Choice Experiment.
Journal of International Food & Agribusiness Marketing.
https://doi.org/10.1080/08974438.2019.1697409
Viciunaite, Viktorija; Alfnes, Frode
(2019).
Informing sustainable business models with a consumer preference perspective.
Journal of Cleaner Production.
Vol. 242.
https://doi.org/10.1016/j.jclepro.2019.118417
Casini, Leonardo; Boncinelli, Fabio; Contini, Caterina; Gerini, Francesca; Scozzafava, Gabriele; Alfnes, Frode
(2019).
Heterogeneous preferences with respect to food preparation time: Foodies and quickies.
Food Quality and Preference.
Vol. 71.
https://doi.org/10.1016/j.foodqual.2018.07.010
Bernues, Alberto; Alfnes, Frode; Clemetsen, Morten; Eik, Lars Olav; Faccioni, Georgia; Ramanzin, Maurizio; Ripoll-Bosch, Raimon; Rodríguez-Ortega, Tamara; Stuararo, Enrico
(2019).
Exploring social preferences for ecosystem services of multifunctional agriculture across policy scenarios.
Ecosystem Services.
Vol. 39:101002.
https://doi.org/10.1016/j.ecoser.2019.101002
