Norwegian version
Employee directory
Hilde Mobekk

Hilde Mobekk

Job title
  • Associate Professor
Visiting address
  • Pilestredet 35, 0166 Oslo
  • Office number: PE523
Phone
  • Office: +47 672 36 433
E-mail
  • hilde.mobekk@oslomet.no
Affiliation

About

I am an Associate Professor of Organization and Leadership at Oslo Business School, OsloMet, with a PhD in Behavior Analysis and further training as a gestalt coach. I design and facilitate practice-oriented, experience-based courses in leadership and organizational development at the master’s level. I am particularly interested in how behavior, relationships, and context influence collaboration and leadership in practice. I combine behavioral science, learning design, and facilitation to foster psychological safety, reflection, and enhanced learning outcomes. My work is grounded in a pracademic approach, where research and practice are developed in close interaction.

In my research, I examine choice behavior and how we can reduce the gap between what we say and what we do. I am especially interested in how values, communication, and behavior are shaped by context and influence collaboration and leadership at the individual, group, and organizational levels. I have extensive experience from both academia and industry. In 2025, I was nominated for Lecturer of the Year at OsloMet.

Field of study

Learning   Leadership and organizational theory   Leadership and leader development   Behaviour analysis   Behavioural economics

Research groups

Publications and research

Scientific publications

Mobekk, Hilde ; Skyttermoen, Torgeir (2024). Prakademisk og tilpasset læringsdesign for Executive-utdanning. Magma forskning og viten. Vol. 27.
https://doi.org/10.23865/magma.v27.1466

Mobekk, Hilde ; Hessen, Dag Olav; Fagerstrøm, Asle; Jacobsen, Hanne (2020). For your eyes only: A field experiment on nudging hygienic behavior. Frontiers in Psychology. Vol. 11.
https://doi.org/10.3389/fpsyg.2020.603440

Mobekk, Hilde ; Stokke, Laila (2020). Nudges emphasizing social norms increased hospital visitors’ hand sanitizer use. Behavioral Science & Policy (BSP). Vol. 6.
https://doi.org/10.1353/BSP.2020.0015

Tørris, Christine ; Mobekk, Hilde (2019). Improving cardiovascular health through nudging healthier food choices: A systematic review. Nutrients. Vol. 11:2520.
https://doi.org/10.3390/nu11102520

Simon, Carsta; Mobekk, Hilde (2019). Dugnad – A Fact and a Narrative of Norwegian Prosocial Behavior. Perspectives on Behavior Science. Vol. 42.
https://doi.org/10.1007/s40614-019-00227-w

Mobekk, Hilde ; Karevold, Knut Ivar; Tran, Huy; Stjernen, Kjersti (2018). Fish versus Meat – Nudging the Healthier Choice of Food in Hotel Lunch Buffets. Norsk tidsskrift for ernæring (NTFE). Vol. 16.
https://hdl.handle.net/10642/6376

Mobekk, Hilde ; Fagerstrøm, Asle; Hantula, Donald A. (2018). The Influence of Probability Discounting on Escalation in Information Technology Projects. International Journal of Information Technology Project Management. Vol. 9.
https://doi.org/10.4018/IJITPM.2018010102

Tengstedt, Maja Åskov ; Fagerstrøm, Asle; Mobekk, Hilde (2018). Health interventions and validity on social media: A literature review. Procedia Computer Science. Vol. 138.
https://doi.org/10.1016/j.procs.2018.10.024

Mobekk, Hilde ; Fagerstrøm, Asle (2015). Escalation in Information Technology Projects: A Discounting Theory Perspective. International Journal of Information Technology Project Management. Vol. 6.
https://doi.org/10.4018/IJITPM.2015100101



These publications are obtained from Norwegian Research Information Repository. The list may be incomplete.

Research reports

Mobekk, Hilde ; Fagerstrøm, Asle; Sandaker, Ingunn (2021). Influencing choice behavior and improving well-being by applying behavior analysis and behavioral economics. ISBN: 9788283643374. 158 p. OsloMet - storbyuniversitetet.
https://hdl.handle.net/11250/3009609



These publications are obtained from Norwegian Research Information Repository. The list may be incomplete.

Dissemination

Mobekk, Hilde ; Wæraas, Arild (2025). From values to action: A conceptual model of Key Behavior Indicators as a mechanism for translating organizational values into behavior. NEON 2025. Nettverk for organisasjonsforskning i Norge.
https://hdl.handle.net/11250/5336311

Mobekk, Hilde (2025). Å velge eller ikke velge Hva påvirker våre beslutninger?. Fundraisingkonferansen. DNB og Fundraising Norge.
https://hdl.handle.net/11250/4438699

Mobekk, Hilde (2025). Ja, vi må ta prokrastinering på alvor — derfor må vi også ta lærings­designet på alvor.
https://hdl.handle.net/11250/3578934

Mobekk, Hilde (2024). På seg selv kjenner en ingen andre. Fagdag. NITO - Norges ingeniør- og teknologiorganisasjon.
https://hdl.handle.net/11250/4991810

Mobekk, Hilde (2024). Å styre eller bli styrt: Hvordan påvirkes våre beslutninger?. Frokostseminar. Prosperastiftelsen.
https://hdl.handle.net/11250/4290548

Mobekk, Hilde ; Skyttermoen, Torgeir (2024). Læringsprosesser i videreutdanning - en prakademisk innretning for organisasjons- og ledelsesfag. ØA-konferansen 2024.
https://hdl.handle.net/11250/3228189

Mobekk, Hilde (2024). Hvordan velger givere sine gode formål? Hva kan du gjøre for at din organisasjon skal skille seg ut, og hvordan påvirker du folks atferd?. Frokostseminar. Fundraising Norge.
https://hdl.handle.net/11250/4487433

Mobekk, Hilde (2024). Vi må snakke om følelser - Emosjonell kommunikasjon som driver til vekst. Frokostseminar. NoA BrainFood.
https://hdl.handle.net/11250/4296128

Mobekk, Hilde (2023). Å velge eller ikke velge i vår digitale tidsalder. VOLUM-konferansen 2023. Agenda Vestland.
https://hdl.handle.net/11250/3909442

Lunde, Gerd Hilde; Mobekk, Hilde ; Carlsen, Carina Elisabeth (2022). Tilbyr spesialisering i seksuell helse. Vernepleier.no.
https://hdl.handle.net/11250/4673164



See all publications


These publications are obtained from Norwegian Research Information Repository. The list may be incomplete.
P.O. Box 4, St. Olavs plass
NO-0130 Oslo
Norway
Tel.: +47 67 23 50 00
Contact us