Kort om
Katja-Maria er en anerkjent akademiker med en felles doktorgrad fra Zeppelin University (Tyskland), Aarhus University (Danmark) og Exeter University (Storbritannia), samt en fast gjesteprofessorstilling i entreprenørskap ved bl.a. mAHS (Tyskland). Hennes forskning fokuserer på individuell absorpsjonskapasitet, innovasjon, entreprenøriell feilslutning og sirkularitet. Med omfattende erfaring i ledelsen av internasjonale startups, utmerker hun seg i å blande vitenskapelige innsikter med strategiske forretningspraksiser.
Bridging science and business to co-create the future!
Forskningsgrupper
Publikasjoner og forskningsresultater
Vitenskapelige publikasjoner
Laudien, Sven M.; Heinrichs, Bettina; Prexl, Katja-Maria ; Breunig, Karl Joachim (2024). Veganism as Factor Influencing the Diffusion of Nourishing Cosmetics Products. LUT Scientific and Expertise Publications - Tutkimusraportit.
Gonera, Antje; Milford, Anna Birgitte;
Prexl, Katja-Maria
; Berget, Ingunn; Varela-Tomasco, Paula Alejandra
(2023).
Design-led innovation for more plant-based food: An interdisciplinary approach to more consumer-centric product development.
International Journal of Food Design.
https://doi.org/10.1386/ijfd_00057_1
Gonera, Antje; Milford, Anna Birgitte;
Prexl, Katja-Maria
; Romm, Jonathan; Berget, Ingunn; Varela, Paula
(2023).
Design-led innovation for more plant-based food: An interdisciplinary approach to more consumer-centric product development.
International Journal of Food Design.
Vol. 9.
https://doi.org/10.1386/ijfd_00057_1
Gonera, Antje; Svanes, Erik;
Bugge, Annechen Bahr
; Hatlebakk, Malin Myrset;
Prexl, Katja-Maria
; Ueland, Øydis
(2021).
Moving Consumers along the Innovation Adoption Curve: A
New Approach to Accelerate the Shift toward a More
Sustainable Diet.
Sustainability.
Vol. 13.
https://doi.org/10.3390/su13084477
Prexl, Katja-Maria
; Gonera, Antje
(2021).
Understanding new corporate innovation strategies: Hybrid high-involvement approaches and the increasing importance of individual absorptive capacity.
International Journal of Entrepreneurship and Innovation Management.
Vol. 25.
https://doi.org/10.1504/IJEIM.2021.119199
Prexl, Katja-Maria
; Hubert, Marco; Hubert, Mirja; Gonera, Antje
(2020).
EXPLORING THE INDIVIDUAL: AN EMPIRICAL INVESTIGATION OF INTERRELATIONSHIPS BETWEEN DIMENSIONS OF ABSORPTIVE CAPACITY.
International Journal of Innovation Management.
Vol. 24.
https://doi.org/10.1142/S1363919620500772
Prexl, Katja-Maria
; Hubert, Marco; Beck, Susanne; Heiden, Christian; Prugl, Reinhard
(2019).
Identifying and analysing the drivers of heterogeneity among ecosystem builder accelerators.
R&D Management.
Vol. 49.
https://doi.org/10.1111/radm.12352
Prexl, Katja-Maria
(2019).
Hybrid High-Involvement in Marketing and Communication: How to Enable a Start-up Culture in Corporations to Enhance Innovation.
Transfer Zeitschrift für Kommunikation und Markenmanagement.
Vol. 65.
https://hdl.handle.net/11250/2616662
Prexl, Katja-Maria
(2019).
The intrapreneurship reactor: how to enable a start-up culture in corporations.
E & I. Elektrotechnik und Informationstechnik.
Vol. 136.
https://doi.org/10.1007/s00502-019-0727-7
Gonera, Antje; Prexl, Katja-Maria (2019). Increasing Openness in Industry-Academia Collaboration through Cocreation and experience-based Working. WOIC, 2019 (Red.). 6th Annual World Open Innovation Conference. University of California Press.
