About
Kirsi Laitala is a senior researcher at the department for Technology and Sustainability at the Consumption Research Norway (SIFO), where she has been working with textiles and clothing research since 2001. She gained her MSc degree in textile, clothing and fiber engineering from Tampere University of Technology in 2001, and completed a PhD at the Department of Product Design at the Norwegian University of Science and Technology in 2014. Laitala has researched and published on areas related to clothing quality, maintenance, safety, environmental issues, design, as well as fit and size issues, including reports for industry as well as scientific journal articles. Her current research interest lies within sustainable clothing consumption. She uses interdisciplinary research methods that often combine technical laboratory based tests with consumer studies, as well as qualitative and quantitative methods.
Fields of study
Academic disciplines
Other subjects within materials science Industrial and product design
Subject areas
Environment Clothing Textile Consumer behaviour Sustainable consumption Clothing consumption Tekstiler Textile wash Laundry
Research groups
Research projects
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CHANGE: Environmental systems shift in clothing consumption
In CHANGE, we will investigate what is most essential to reduce the environmental impact of clothing: reduce the amount of clothing that is produced, acquired and disposed of.
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Direct and Indirect Costs of Disabilities in Children (BUDGET)
The research project addresses the costs aspects of caring for a child with a disability.
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LASTING: Sustainable prosperity through product durability
How can the lifespans of consumer goods be increased?
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Practices and policies of belonging among minority and majority children of low-income families (BELONG)
This project seeks to increase current knowledge of the practices causing marginalization and social exclusion of minority and majority children of low-income families.
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REDUCE – Rethinking Everyday Plastics
The project will look at plastic in a systems perspective and investigate how the consumption of plastic products in everyday life can be reduced.
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Wasted Textiles
The primary objective of this project is to reduce the use of synthetic textiles and the amount that goes to waste.
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WOOLUME: Polish sheep wool for improved resource utilisation and value creation
The main objective of Woolume is to explore how an under-utilized natural resource – wool from remote mountain regions – can be maximized into materials in local sustainable industry innovation systems that offer high returns on investment and contribute to an optimized, next-generation circular economy.
Publications and research
Scientific publications
Sigaard, Anna Schytte; Laitala, Kirsi
(2023).
Natural and Sustainable? Consumers’ Textile Fiber Preferences.
Fibers.
Vol. 11.
https://doi.org/10.3390/fib11020012
Laitala, Kirsi; Løvbak Berg, Lisbeth; Strandbakken, Pål
(2023).
Why won’t you complain? Consumer rights and the unmet product
lifespan requirements.
Niinimäki, Kirsi; Cura, Kirsti (Ed.).
PROCEEDINGS 5th PLATE Conference. p. 563-568.
Aalto University.
http://urn.fi/URN:ISBN:978-952-64-1367-9
Shevchenko, Tetiana; Saidani, Michael; Ranjbari, Meisam; Kronenberg, Jakub; Danko, Yuriy; Laitala, Kirsi
(2022).
Consumer behavior in the circular economy: Developing a product-centric framework.
Journal of Cleaner Production.
Vol. 384.
https://doi.org/10.1016/j.jclepro.2022.135568
Klepp, Ingun Grimstad; Haugrønning, Vilde; Laitala, Kirsi; Sigaard, Anna Schytte; Tobiasson, Tone
(2022).
A Fashion Future: Fibre Diet.
Klepp, Ingun Grimstad; Tobiasson, Tone (Ed.).
Local, Slow and Sustainable Fashion. Wool as a Fabric for Change. p. 171-189.
Palgrave Macmillan.
https://link.springer.com/chapter/10.1007/978-3-03...
Klepp, Ingun Grimstad; Haugrønning, Vilde; Laitala, Kirsi
(2022).
Local clothing: What is that? How an environmental policy concept is understood.
17 p.
International Journal of Fashion Studies (INFS).
Vol. 9.
https://doi.org/10.1386/infs_00060_1
Klepp, Ingun Grimstad; Haugrønning, Vilde; Laitala, Kirsi; Sigaard, Anna Schytte; Tobiasson, Tone
(2022).
The Fate of Natural Fibres in Environmental Evaluations: A Question of Volume.
Klepp, Ingun Grimstad; Tobiasson, Tone (Ed.).
Local, Slow and Sustainable Fashion. Wool as a Fabric for Change. p. 35-59.
Palgrave Macmillan.
https://link.springer.com/chapter/10.1007/978-3-03...
Klepp, Ingun Grimstad; Laitala, Kirsi; Rathinamoorthy, R.
(2022).
The Consumer Perception of Odour.
Thilagavathi, G.; Rathinamoorthy, R. (Ed.).
Odour in Textiles: Generation and Control. p. 1-13.
CRC Press.
https://doi.org/10.1201/9781003141426-1
Laitala, Kirsi; Klepp, Ingun Grimstad; Haugrønning, Vilde
(2022).
Textile Cleaning and Odour Removal.
Thilagavathi, G.; Rathinamoorthy, R. (Ed.).
Odour in Textiles: Generation and Control. p. 197-224.
CRC Press.
https://doi.org/10.1201/9781003141426-10
Laitala, Kirsi; Klepp, Ingun Grimstad
(2021).
Global differences in consumer practices affect clothing lifespans.
Nissen, Nils F.; Jaeger-Erben, Melanie (Ed.).
PLATE – Product Lifetimes And The Environment. Proceedings
3rd PLATE CONFERENCE, BERLIN, GERMANY 18–20 September 2019. p. 463-468.
Universitätsverlag der TU Berlin.
https://doi.org/10.14279/depositonce-9253
Klepp, Ingun Grimstad; Laitala, Kirsi; Haugrønning, Vilde (2021). Wardrobe Sizes and Clothing Lifespans. Nissen, Nils F.; Jaeger-Erben, Melanie (Ed.). PLATE – Product Lifetimes And The Environment. Proceedings 3rd PLATE CONFERENCE, BERLIN, GERMANY 18–20 September 2019. Universitätsverlag der TU Berlin.
